Iryna Mazhurna

Innovative AI Creative Strategist & Visual Producer bridging the gap between cutting-edge LLM orchestration and classical creative direction. Expert in building highly automated, multi-tool generative pipelines for image, video, and voice synthesis, while strictly adhering to professional cinematic standards. Proven track record of driving explosive social media growth and replacing costly physical photo shoots with hyper-realistic AI-generated assets.

Master of translating classical visual grammar (cinematography, dynamic camera motion, complex lighting setups) into precise generative parameters, ensuring absolute brand consistency and premium aesthetic appeal.

AI Creative Strategist & Visual Producer - Freelance & Consulting

(2024-05)

• AI Visual Production & E-commerce Strategy: Executed premium visual campaigns for digital brands (Glossier [blush palette campaign], SMDGE [body makeup], Natuirqfit [EMS belt], and Apeborn).
• Cinematic Translation & Generative Direction: Translated classical cinematography rules (lens emulation, three-point lighting setups, depth of field, chiaroscuro) into precise structural prompt parameters for Flux, Kling, and Runway, reducing production costs by 50-60% while matching luxury-brand aesthetics.
• LLM-Driven Scripting & Narrative Architecture: Configured LLM frameworks (GPT-4o, Claude 3.5, Gemini) for automated, high-retention script generation, storyboarding, and psychographic target-hook variations.
• Multilingual UGC AI Avatar Pipelines: Designed and deployed hyper-realistic avatar campaigns (Athmosphere School, Mademoiselle Éclat showcasing specialized features like age-tone makeup modeling) localized across English, French, Ukrainian, and Russian using advanced voice-cloning technology (ElevenLabs).
• Advanced Motion Engineering: Orchestrated complex motion workflows (Runway Gen-3, Veo, Kling) using structural motion brushes and directional camera cues to bypass temporal inconsistencies in AI video generation.

SMM & Content Lead - @spiritjourney.official

(2023-06 - 2024-04)

• Visual Direction & Brand Bible: Established core brand identity, strict color grading rules, and kinetic pacing guidelines for @spiritjourney.official, building the foundation that drove the initial account growth to 33.6K+ followers.
• Structural Creative Handover: Created comprehensive playbooks on narrative pacing, visual continuity, and algorithmic hook design, enabling a smooth hand-off that successfully scaled the account to 60K+ followers.
• Cinematic Live Coverage: Managed high-end on-site visual storytelling and live cinematic coverage for premier European events, including Vape Expo Paris, Host Milano, and JDC Marseille.

SMM & Content Creator - Personal Project / Creator Profile

(2022-03 - 2026-01)

• Growth Architecture & Viral Loop Optimization: Built and executed a high-impact SMM strategy on a personal creator profile, scaling from 3,000 to 17,000 active followers in under 4 months via structured hook-testing and dynamic content loops.
• Production & Visual Grammar Mastery: Owned end-to-end production including cinematic drone videography, match-cut editing, and emotional pacing designed for high-engagement retention algorithms (Reels and TikTok).
• AI Prototyping: Pioneered early integration of generative image and upscaling pipelines to enhance raw HD mobile and drone footage, validating the viability of full-AI production pipelines.

Bachelor's Degree - AI Content Creation - My School Formation