Ivy Sho

UI/UX Designer with 10+ years of experience in digital design, including 4+ years designing B2B and enterprise products. Skilled in transforming complex business requirements and workflows into intuitive, user-centered experiences. Experienced across the end-to-end product design process, from UX research, user flows and wireframing to high-fidelity UI, prototyping, design systems and developer handoff.

Leverage AI tools to enhance exploration, prototyping and problem-solving, while collaborating with Product Managers, developers and QA to deliver practical, scalable solutions.

UI/UX Designer at TDCX Malaysia Sdn Bhd (2021-10 – Present)

• Design end-to-end product experiences, from UX exploration, user flows and wireframing to high-fidelity UI, prototyping and developer handoff.
• Currently designing an AI-powered customer service and agent-assist platform, covering user management, roles & permissions, workspaces, knowledge management, settings and account management.
• Design and improve AI-assisted experiences, including message refinement, suggested responses, translation, Knowledge Base and reusable Snippets.
• Simplify complex workflows and role-based experiences, considering different access levels, edge cases, system states and technical dependencies.
• Leverage ChatGPT and Figma Make for design exploration, problem-solving, content refinement and rapid prototyping to improve design quality and efficiency.
• Conduct UX research and usability testing, and maintain design systems and reusable components to improve usability, consistency and scalability.
• Collaborate with Product Managers, developers and QA to clarify requirements, present UX rationale and deliver practical, scalable product solutions.

Senior Digital Designer at Forefront International Sdn Bhd (2018-03 – 2021-09)

• Designed digital experiences for major property brands, including EcoWorld, Sunway Property and UOA.
• Created responsive websites, campaign microsites and digital content across a wide range of projects.
• Collaborated with account managers, developers, content teams and marketers to deliver high-quality digital solutions.
• Managed multiple projects and timelines while maintaining brand consistency and design quality.

Digital Designer at Brav Leino Splash Sdn Bhd (2016-05 – 2018-02)

Digital Designer at Vinetidge Sdn Bhd (2015-08 – 2016-04)

Graphic Designer at Affiniti Sdn Bhd (2012-12 – 2015-07)

Diploma in Graphic Design – Dasein Academy of Art (2009 – 2012)