RedRock Strategies Austin, Texas & Paris, France
Digital Director December 2022 - Present
- Manage the entirety of the digital team, ensuring seamless coordination and project delivery
- Monitor all digital client projects, leading weekly team calls to deliver client and project status updates directly to the CEO
- Onboard new clients and assign team members to service new clients, structuring the digital team
- Oversee advertising, social media, and email marketing strategy for a diverse portfolio of 10+ clients, contributing to revenue growth and client satisfaction
- Create, place, and meticulously monitor $400,000+ in digital ads through Google and Meta
Deputy Digital Director/Senior Account Manager September 2021 - December 2022
- Collaborated closely with Digital Directors to oversee effective project management, ensuring the successful execution of campaigns
- Monitored advertising campaigns totaling $3+ million annually, ensuring alignment with client goals and objectives
- Managed our top accounts from U.S. coast to coast, while collaborating with content, design, and accounts team to craft and deliver all digital marketing materials to clients
Account Manager March 2021 - August 2021
- Worked on 5+ accounts to develop and implement digital marketing strategies and help clients achieve necessary revenue goals, with a focus on social media management
- Created content calendars with email, social, ad copy, and closely monitored campaign analytics
- Served as the point of contact on behalf of the company to grow and maintain client relationships
- Led client calls, delivering account updates and steering strategic conversations for future growth
Opn Sesame Washington, District of Columbia
Account Manager August 2020 - December 2020
- Developed content strategy pertaining to various audiences across 11 U.S. states
- Wrote and deployed text message copy to engage with audiences of over one million people
- Leveraged data analysis to optimize messaging practices and decide future content strategy
