Jessica Field

Plus de trois ans dans l'industrie des médias numériques, axés sur la publicité, le marketing par courrier électronique et les médias sociaux.

RedRock Strategies Austin, Texas & Paris, France

Digital Director December 2022 - Present

• Manage the entirety of the digital team, ensuring seamless coordination and project delivery
• Monitor all digital client projects, leading weekly team calls to deliver client and project status updates directly to the CEO
• Onboard new clients and assign team members to service new clients, structuring the digital team
• Oversee advertising, social media, and email marketing strategy for a diverse portfolio of 10+ clients, contributing to revenue growth and client satisfaction
• Create, place, and meticulously monitor $400,000+ in digital ads through Google and Meta

• Collaborated closely with Digital Directors to oversee effective project management, ensuring the successful execution of campaigns
• Monitored advertising campaigns totaling $3+ million annually, ensuring alignment with client goals and objectives
• Managed our top accounts from U.S. coast to coast, while collaborating with content, design, and accounts team to craft and deliver all digital marketing materials to clients

• Worked on 5+ accounts to develop and implement digital marketing strategies and help clients achieve necessary revenue goals, with a focus on social media management
• Created content calendars with email, social, ad copy, and closely monitored campaign analytics
• Served as the point of contact on behalf of the company to grow and maintain client relationships
• Led client calls, delivering account updates and steering strategic conversations for future growth

Account Manager August 2020 - December 2020

• Developed content strategy pertaining to various audiences across 11 U.S. states
• Wrote and deployed text message copy to engage with audiences of over one million people
• Leveraged data analysis to optimize messaging practices and decide future content strategy

• Cerfitications with Google Search and Google Display Ads
• Proficient with Meta Business Manager, Sprout Social, Google Ads, MailChimp, Constant Contact, Slack, Microsoft Office
• Experience working with Adobe Premiere Pro, InDesign, Photoshop, Illustrator, Final Cut Pro, Excel, X Ads Manager, HTML, DNS record certification, Asana, Visual Code Studio, Google Suite, YouTube, Wordpress, & Squarespace