*Content Strategy Development:
- Strategically select appropriate communication channels and content formats based on the messages intended to be conveyed, ensuring alignment with the company's image and strategy.
- Collaborate with cross-functional teams to define the timeline of actions in line with the company's milestones and peak activity periods.
*Content Creation and Management:
- Generate and curate content across various platforms and mediums, ensuring their relevance and timeliness.
- Oversee the creation of promotional materials, including purchasing advertising spaces and managing social media content, to maintain a consistent brand image and messaging.
*Brand Image Enhancement:
- Actively promote the company's image through diverse formats such as press releases, press kits, and advertising campaigns, proposing compelling messages that resonate with the target audience.
- Provide technical support to internal departments in their specific communication activities, ensuring coherence and effectiveness across all communication channels.
*Cross-Functional Project Collaboration:
- Engage in cross-functional projects, liaising with other teams to offer strategic communication advice and support to all departments within the organization.