Joana Chaffa

I am a Marketing professional with 4 years of experience across leading media and entertainment companies, including TF1 PUB, Comcast Advertising and Warner Bros. Discovery. I have developed expertise in integrated marketing, cross-functional project management and strategic partnerships, with a strong passion for film, television and streaming. I thrive in international environments and am driven to create impactful campaigns that connect audiences with world-class entertainment.

Marketing Project Manager – Streaming & Media at TF1 PUB (2026-04 – Present)

Within the Business Ad Intelligence division, I contribute to the development of innovative digital solutions for media agencies and advertisers, combining streaming, data and performance marketing.

• Lead cross-functional projects supporting the development of TF1+ streaming advertising solutions.
• Build strategic partnerships across the media ecosystem while collaborating with Data and Tech teams to enhance products and services.
• Deliver performance analysis and strategic recommendations to maximize campaign effectiveness.

Marketing & Digital Project Manager at FREELANCE (2025-01 – 2026-12)

Supported businesses in developing their brand visibility and accelerating growth through marketing and digital transformation projects.

• Advised clients on digital transformation initiatives, from brand identity redesign to customer acquisition strategies.
• Drove business growth by identifying commercial opportunities and delivering strategic marketing recommendations.
• Produced digital communication campaigns and created editorial and visual marketing content.

Demand Account Manager, Ad Operations (Europe) at COMCAST ADVERTISING (2023-01 – 2024-12)

Managed a strategic portfolio of European clients worth over €2M, ensuring successful campaign delivery while working closely with sales teams and media agencies.

• Coordinated the execution of video advertising campaigns alongside media agencies and commercial teams.
• Troubleshooted creative assets and optimize campaign delivery and data workflows.
• Identified upselling opportunities through campaign performance analysis and data-driven insights.

Product Marketing Manager Assistant (France & Benelux) at WARNER BROS. DISCOVERY (2021-01 – 2022-12)

Supported the launch of more than 20 film and TV releases across France and the Benelux region, contributing to marketing strategy and commercial execution across physical and digital formats.

• Supported go-to-market strategies, including product positioning, pricing, marketing plans and communication assets.
• Coordinated product launches across major retail and e-commerce channels (Amazon, Fnac, E.Leclerc) in collaboration with commercial, creative and international teams.
• Conducted market research and performance analysis to optimize commercial results.

International Executive Assistant (Africa) at HAVAS MEDIA (GROUPE VIVENDI) (2021-01 – 2021-12)

Supported the implementation of international advertising campaigns for global brands across 21 African markets.

• Coordinated paid media activations while ensuring brand consistency across digital channels.
• Conducted market research and competitive intelligence to identify emerging advertising and media trends.

Master's degree in MARKETING – NEOMA BUSINESS SCHOOL (2018-01 – 2022-12)

Exchange program in MARKETING – ESIC Business School (2021-01 – 2021-06)

Preparatory Class for French Business Schools (HEC Track) – CARNOT (2016-01 – 2018-12)

French Scientific Baccalaureate – LOUIS-LE-GRAND (2016-01 – 2016-12)