MANAGER CONSULTANT, AERIALMETRIC, MADAGASCAR - JULY 21 - PRESENT
- Lead the Malaria prevention project by drones in Madagascar: NGO Abt Associates, in collaboration with USAID, launched a larvicide project in two highly impacted regions of Madagascar. Eradicating mosquito larvae found near homes is one of the primary ways to prevent the disease, which is rising in the country. In collaboration with AerialMetric, Abt Associates trusts drone technology to carry out this project. More than10 000 hectares has been sprayed in 2022.
MARKETING MANAGER, UCODIS, MADAGASCAR - OCT 19-APRIL 21
- Developed marketing strategies for a diverse range of products made in Madagascar for about 20 brands that include snacks, yogurts, juices, pastas, but also laundry detergents and plastic bags. Such strategies are created keeping potential buyers in mind. This process allowed my team and I to launch Izy ,a new stirred yoghurt, with over 90% of ND in the first month of sales.
- Annual marketing budget efficiency was achieved based on planing the yearly sales forecast.
- Managing and training the marketing team composed of fourteen staff members. In order to meet project deadlines and improve the team’s marketing skills a semi-annual review meeting was put in place for every team member. Such measures aim to benefit the staff, and their ability to learn new business tools. Leading the first 360 degree communication campaign with the product manager resulted in reaching top 2 in spontaneous awareness after the first month.
- Launched and followed up the KPIs for each product activation focusing on ND, sales trends, margins, and awareness rates according to the local market evaluation.
- Managed SEO optimization for social media platforms. Content development for the company’s first digital campaign on FaceBook aimed to reach teenagers. Based on core target studies we determined that the publication of 10 second spots through platform based influencers might grant us target attention. These publications featuring different teenagers stories earned us more than 3000 views. The updated content plan was built to create a more efficient brand appeal based on fewer, stronger umbrella brands. Avoid core target confusion was key to the community manager and I in this project.
