Loïc Roix

Senior executive with over 30 years of experience across France and Morocco, leading premium, technical, and multi-site operations. Demonstrated success in general management, business development, network leadership, team management, and business transformation across international groups, premium brands, and growth-stage SMEs. Recognized for combining strategic vision with operational discipline, driving governance, commercial performance, organizational structuring, and market development.

Deputy Managing Director Europe at SGB FINANCE (2023-01 – Present)

Joint venture between Société Générale bank and Beneteau group, specializing in yacht financing.

• Directed commercial operations across key European markets, including Italy, Spain, Germany and the UK.
• Shaped the company's strategic direction in close coordination with shareholders and business partners.
• Oversaw support functions while strengthening retail performance and floor plan activity.
• Coordinated governance matters and executive-level decision-making.

General Manager Atlantic coast, France at RC MARINE (2019-01 – 2023-12)

France's leading boat dealership network, specializing in sales, maintenance and related services.

• Managed a six-site operation with revenue of €25M.
• Oversaw the sale of 106 new boats, 94 pre-owned boats, and €3.8M in after-sales revenue.
• Streamlined operations and improved both commercial and operational performance across the network.
• Set strategic priorities and implemented action plans to support growth and execution.

Deputy Director, Business Development Casablanca, Morocco at MAROBER (2016-01 – 2019-12)

60 employee SME in industrial coatings, construction, and turnkey fit-out solutions.

• Turned around and restructured the business, with a strong focus on professionalization and profitability.
• Delivered 30% growth between 2016 and 2019, bringing revenue to MAD 15M.
• Oversaw the company's commercial, technical, operational and financial activities.

Managing Director PORSCHE at CENTRALE AUTOMOBILE CHÉRIFIENNE (2012-01 – 2016-12)

Exclusive importer and distributor of Volkswagen Group brands in Morocco.

• Managed the Porsche brand in Morocco and acted as the primary interface with the manufacturer.
• Delivered 6%-unit growth between 2015 and 2016, generating MAD 185M in revenue.
• Supervised sales and after-sales teams totaling 33 employees.
• Sales Excellence Award 2016, recognition of commercial and managerial performance. Top 100 world.

Brand Managing Director Audi & Porsche at CENTRALE AUTOMOBILE CHÉRIFIENNE (2003-01 – 2012-12)

• Designed and implemented commercial and marketing strategies for the Moroccan market.
• Achieved 14%-unit growth in 2012, with revenue reaching MAD 425M.
• Supervised the dealer network, supported product launches and managed cross-functional teams.

Sales Director Casablanca, Morocco at ENAREC (2001-01 – 2003-12)

Company specialized in the collection and recycling of non-ferrous materials.

• Rolled out the commercial strategy and contributed to the launch of Morocco's first industrial metal recycling facility.
• Generated MAD 60M in revenue and established the country's first container-based collection network.

District Manager Casablanca, Morocco at STEELCASE STRAFOR (1999-01 – 2001-12)

Global leader in office fit-out, with brands including Steelcase, Cassina and Clestra.

• Expanded business across office furniture, movable partitions and suspended ceilings.
• Generated MAD 21.4M in revenue and developed a major accounts portfolio including Accor, Alstom, IBM, Microsoft and Shell.

Marketing & Communication Manager | Product Manager Casablanca, Morocco at GROUPE ICOMAIL (1995-01 – 1999-12)

Premium apparel distributor for brands like Dior, Pierre Cardin, Daniel Hechter, and Dormeuil.

• Developed and executed marketing and communication strategies for premium and luxury retail networks.
• Contributed to MAD 14M in revenue and helped launch an innovative industrial made-to-measure menswear concept.

Master's degree in marketing & communication – INSEEC, SUP DE PUB (1994-01 – 1995-12)

Bachelor in Technical Sales Management & Communication – ESARC (1993-01 – 1994-12)

BTS in Communication & Advertising – ESARC (1991-01 – 1993-12)