Director, Go-to-Market Strategy at TrustInSoft (2024-07 – Present)
- Architected and directed global Go-to-Market strategy across EMEA and US, aligning Product, Sales, and Marketing to accelerate customer acquisition in highly regulated Cybersecurity and safety-critical markets.
- Directed the transformation of marketing operations, implementing advanced frameworks and performance analytics that optimized a €2M+ global marketing budget, resulting in a 30–40% increase in marketing ROI and a 25–35% acceleration in pipeline velocity.
- Enabled expansion into highly regulated markets (e.g., Aerospace & Defense, Embedded systems) by embedding compliance into GTM strategy, accelerating deal cycles while maintaining full regulatory alignment.
- Managed a multi-million Euro budget with direct accountability for pipeline generation and significant contribution to revenue growth, with direct executive impact on financial outcomes.
Senior Manager, Global Marketing Strategy at SightCall (2023-11 – 2024-06)
- Directed global demand generation strategy across EMEA and US, utilizing intent data and AI-powered automation to reduce sales cycles by 20–30% and drive 25–40% growth in marketing-influenced revenue.
- Led full-funnel optimization across integrated campaigns, increasing traffic by 40–70% and improving conversion rates by 20–30%.
- Partnered with sales leadership to optimize lead qualification and handoff efficiency by 20–35%, significantly increasing pipeline conversion and overall campaign ROI.
Senior Manager, Growth & Enablement at Material Bank (2023-02 – 2023-11)
- Established and scaled the Growth & Enablement function, building and mentoring a high-performing team to unify marketing and sales into a single revenue engine.
- Designed and implemented a cohesive GTM framework that improved lead quality by 20–35%, increased conversion rates by 20–30%, and grew customer lifetime value by 15–25%, contributing to 30–50% overall revenue growth.
- Developed end-to-end processes across acquisition, activation, and retention, fostering scalable and data-driven growth strategies.
Senior Manager, Marketing Operations & Strategy at UrbIt (2021-09 – 2023-02)
- Led the implementation of HubSpot and marketing operations infrastructure, improving lead management efficiency by 25–40% and enhancing sales–marketing alignment.
- Developed targeted content and event strategies that increased engagement and contributed to 40–60% growth in qualified pipeline.
- Supported rapid expansion through agile, data-driven marketing strategies in a fast-scaling logistics environment.
Manager, Digital Strategy & Engagement at Pharmaflix (2019-03 – 2021-09)
- Led digital transformation initiatives, optimizing campaign effectiveness and increasing client retention by 10–20% in the public health tech sector.
- Implemented advanced measurement frameworks, achieving 30–50% improvement in marketing ROI through real-time optimization.
- Increased engagement and conversion rates by 20–35% through optimized targeting and customer journey strategies.
Manager, Marketing Strategy & Customer Experience at Photopresta (2017-09 – 2019-02)
- Directed marketing and customer experience initiatives during a key growth phase, increasing customer satisfaction by 15–25% and strengthening retention.
- Enhanced brand visibility through targeted campaigns, contributing to 30–50% growth in audience reach and engagement.
- Managed full marketing budget, optimizing spend efficiency and maximizing campaign impact.
Manager, Marketing Strategy and RevOps at Universidade Federal de Viçosa (2014-01 – 2017-05)
- Managed end-to-end marketing strategy and execution, delivering consistent campaign performance within budget and timelines.
- Utilized performance data to optimize campaigns, contributing to 10–20% growth in market share and audience reach.
- Directed digital and event-based initiatives that significantly increased stakeholder engagement and institutional visibility.
