Magdalene Sarfo

I am a versatile professional with a passion for delivering impactful results with an impressive background in customer acquisition and retention. I possess great transferable skills related to analytics, strategy, and decision-making that will be an asset to any organization.

Jeune Afrique Media Group

Assistant Marketing Project Manager

Paris, France Feb 2022 - Aug 2022

• Developed and executed social media campaigns across 2 different platforms, resulting in a 20% increase in overall social media engagement for the company.
• Conducted market analysis to identify target audiences on each platform, leading to an improved ROI for targeted ad campaigns.
• Developed and executed targeted acquisition campaigns based on KPI data, resulting in an increase in new customer acquisition during the first quarter of implementation.

Sports Media Inc. Remote, United States Media Planner and Buyer Apr 2021 - Jul 2021

• Conducted market research and analysis to identify key consumer trends and preferences, informing media strategy recommendations that led to a decrease in cost per acquisition.
• Assisted in the development and execution of media plans for clients, resulting in an increase in overall brand awareness.
• Conducted thorough analysis of campaign data to optimize targeting, resulting in an increase in the conversion rate.

Ghana Civil Aviation Authority Accra, Ghana Personal Assistant Sep 2018 - Aug 2019

• Fostered positive relationships with colleagues and stakeholders, contributing to a harmonious and collaborative workplace culture
• Demonstrated exceptional interpersonal skills in greeting and welcoming visitors, creating a positive first impression
• Expertly distributed employee notices and posted them around the office, keeping everyone informed

Master- International Business Engineering

IAE Montpellier School of Management

Bachelor of Business Administration

University of Professional Studies