Maphanga Maseko

A highly efficient, innovative and methodical business, media and marketing leader with 30+ years of experience driving growth, building brands, and leading high-performing teams. Proven track record of developing marketing strategies, managing big budgets, and delivering measurable ROI. A versatile entrepreneur, published author, and AI-fluent professional committed to creating lasting impact through business and social enterprise.

Cape Metro Regional Secretary & Western Cape PEC Member at ActionSA (Political Organisation) (2023-01 – 2024-12)

• Managed regional operations, compliance, and organisational policy development
• Established, launched and supported multiple branches across the province
• Coordinated high-profile events, meetings, and stakeholder engagements
• Upheld organisational values while building strategic community relationships

Owner & Director at Ketsona Tours (Tourism & Travel) (2017-01 – 2023-12)

• Led strategic planning, operational management, and business development
• Directed marketing and sales initiatives driving year-on-year revenue growth
• Ensured full compliance with tourism laws, CATHSETTA regulations, and industry standards
• Built partnerships with hospitality providers, travel agencies, and corporate clients

Owner & Director at Maphanga Media (Publishing & Media Company) (2006-01 – 2015-12)

• Published and managed two regional newspapers and one magazine
• Generated advertising revenue and managed full production cycles from concept to print
• Recruited, trained and led editorial, advertising, and production teams
• Ensured on-time delivery of publications while maintaining quality standards

General Manager at PWV Transport Services (Transport & Logistics) (2003-01 – 2005-12)

• Administered daily operations and implemented business procedures across departments
• Managed financial budgets, company assets, and operational expenditure
• Led recruitment, training, and performance management of staff
• Planned company activities and represented the organisation at industry conferences

Marketing & Communications Manager at BIBI Cash & Carry (Retail) (2001-01 – 2002-12)

• Built and led a marketing team to implement strategy and deliver on objectives
• Designed and facilitated effective marketing strategies for B2B and B2C segments
• Managed sponsorships, events, and conferences within budget
• Monitored and reported campaign effectiveness to senior management

Partner at PEO Marketing Group (Marketing Consultancy) (1999-01 – 2001-12)

• Developed marketing teams and strategies for diverse client portfolios
• Conducted competitor intelligence and market trend analysis
• Oversaw financial budgets and ensured ROI on all marketing campaigns
• Built strategic partnerships with third parties to meet client objectives

Financial Advisor at Metropolitan Life (Insurance & Financial Services) (2002-01 – 2003-12)

• Provided comprehensive financial planning advice to individual and corporate clients
• Sold life covers, retirement annuities, investments, and funeral policies

Professional Driver at Uber & Francois Family Deliveries (2015-01 – Present)

• Delivered exceptional customer service across transport and logistics operations
• Maintained vehicle standards, managed schedules, and ensured safety compliance

National Diploma in Retail Marketing – University of Johannesburg (1995-01 – 1995-12)

National Diploma in Information Technology – Cape Peninsula University of Technology

Matric (Senior Certificate) – Mohaladitoe Secondary School (1992-01 – 1992-12)