Mengran Zhao

HEC Paris MBA with experience across enterprise business development, commercial strategy and cross-market projects in Europe and China. Worked with leading clients in luxury, beauty, retail and healthcare, including LVMH, L'Oréal and Pierre Fabre. Currently co-building Aura, an AI personal styling product, leading product vision, UX, positioning and go-to-market alongside an engineering co-founder.

Interested in roles connecting European brands, China market opportunities, consumer insight and strategic partnerships.

Co-founder, Product & Go-to-Market at AURA (2026-01 – Present)

Co-building an AI personal styling product at the intersection of fashion, consumer behaviour and daily decision-making.

• Defined product vision, positioning and roadmap from concept to MVP alongside an engineering co-founder.
• Designed the end-to-end user experience in Figma, including onboarding, core flows and feedback loops.
• Led user discovery, product iteration and go-to-market thinking, translating consumer needs into product and brand decisions.

Founder at CHUANYI (EUROTANGO) TECH CONSULTING (2023-01 – Present)

• Led cross-border technology and energy projects across five European markets, coordinating international clients, technical teams and local partners.

Senior Client Partner at WITH AGENCY (2022-01 – 2023-12)

• Led a multinational team of eight on market-entry, consumer-insight and growth-strategy projects for clients including LVMH, L'Oréal Group and Pierre Fabre.
• Turned market, cultural, consumer and competitive research into strategic narratives, executive presentations and actionable recommendations.

Business Development Manager / Consultant at EDENRED (2017-01 – 2019-12)

• Worked with cross-functional teams to design digital solutions for enterprise clients across retail, luxury and healthcare sectors.
• Managed complex stakeholder relationships, translating business needs into scalable commercial and product opportunities.

Co-founder at TANGO (2015-01 – 2017-12)

• Co-founded a four-person digital advertising company, working across client briefs, audience insight, creative concepts, content and campaign delivery for clients including Nestlé, Pfizer and Abbott.

Executive Trainee at HEINEKEN (2014-01 – 2015-12)

• Contributed to BCG-supported commercial transformation projects, including digital sales tools deployed across 6,000 Shanghai outlets.

MBA Program in Digital Transformation and Entrepreneurship – HEC PARIS (2020-01 – 2021-12)

B.B.A. in Accounting – HONG KONG BAPTIST UNIVERSITY-UIC (2010-01 – 2014-12)