Naavya Bhartiya

Social Media Coordinator and Brand Strategist with hands-on experience building digital presence for luxury and premium brands across Instagram, TikTok, LinkedIn, and Pinterest.

I specialize in translating brand identity into platform-native content — from editorial storytelling and content calendars to influencer strategy and paid campaigns. My work has driven measurable results: +328% reach growth, +3,460 Instagram followers in 3 months, +55% sales uplift, and 849K users reached through organic video content.

My background spans the full content cycle: strategy → creation → scheduling → analytics → optimization. I'm equally comfortable building a brand from scratch (MIOCZE, arboté) and scaling existing communities (Tell Me Panda).

▸ Platforms: Instagram · TikTok · LinkedIn · Pinterest · Threads · YouTube ▸ Tools: Meta Business Suite · Hootsuite · Canva · Adobe Photoshop · InDesign · Figma · Google Analytics · HypeAuditor · Mailchimp · HubSpot · Notion ▸ Skills: Content Strategy · Brand Storytelling · Influencer Outreach · Editorial Planning · Meta Ads · SEO · Community Management · KPI Tracking

Currently based in Paris. Open to CDI and CDD opportunities in luxury, beauty, and fashion.

I'm a Social Media Coordinator and Brand Strategist based in Paris, with experience across luxury fashion, beauty, and accessories. My background spans the full content cycle — from brand strategy and creative direction to community management, performance tracking and content creation. I've worked with early-stage and growing brands, helping them build coherent digital identities and grow their presence across Instagram, TikTok, LinkedIn, and beyond.

I hold an MSc in Luxury Fashion Management from Sup de Luxe, Chaire Cartier in Paris, where I graduated with mention Très Bien, and a Bachelor in Business Administration from Symbiosis Centre for Management Studies in Pune, where I published a research paper on brand perception and consumer behaviour in the fashion industry.