Novnish Ramesh

I help global B2B and SaaS brands grow through storytelling content that connects narrative with performance. I build content ecosystems that turn complex ideas into clear, engaging stories, anchored in insight, optimized for search, and designed to drive demand. Experienced in leading editorial programs, scaling SEO-led growth, and integrating AI-assisted workflows that make storytelling more strategic, scalable, and effective across markets.

My goal is to help brands bring out their stories in a purposeful, data-informed way, that scale, educate, inspire covert, build lasting authority, and stay human in an AI-dominated world.

Senior Content Marketing Manager, EMEA at Cornerstone OnDemand (2022-07 – 2025-03)

Led strategic content transformation for EMEA, aligning storytelling, SEO, and demand generation into one scalable, performance-led engine.

• Editorial Strategy: Built and executed regional editorial calendars spanning blogs, landing pages, thought leadership, and social content, blending global messaging with localized insight.
• SEO-Led Growth: Delivered a +140% increase in organic blog traffic and +26% overall website uplift through keyword strategy, SEO audits, and performance-led optimization.
• AI-Driven Efficiency: Designed AI-assisted editorial workflows that reduced production time by 30% and improved content consistency across five languages.
• Thought Leadership: Produced C-suite ghostwritten articles, customer stories, and video scripts amplifying brand authority and social engagement that fueled 130% higher LinkedIn engagement and strengthened the brand's share of voice in EMEA markets.
• Cross-Functional Collaboration: Partnered with global SEO, PR, Product, Field Marketing and demand-gen teams to unify messaging and accelerate pipeline impact.
• Editorial Governance: Established tone-of-voice, review processes, and contributor guidelines to ensure brand consistency and quality.
• Upskilling Global Marketing Teams: Trained regional marketers in SEO storytelling, AI prompting, and performance analytics; presented strategy updates to senior stakeholders.
• Multimedia Impact: Managed YouTube editorial strategy, tripling video views (+280%) within three months through narrative-focused optimization and creative repurposing.

Content Marketing Manager at Egis (2018-04 – 2022-07)

Built and scaled a full-funnel content marketing program that drove visibility, authority, and qualified inbound leads across business units.

• Developed and led integrated content and SEO strategies resulting in 9x increase in qualified inbound leads within 18 months.
• Created long-form editorial content — articles, interviews, and whitepapers — positioning Egis as a thought leader in sustainable infrastructure.
• Conducted keyword and competitor analysis to identify content gaps, driving 45% higher blog engagement and CTR through optimization.
• Partnered with sales and business development to align thought leadership campaigns with strategic bids and key accounts.
• Implemented content analytics dashboards to track performance and ROI, informing editorial decisions.
• Led cross-functional workshops on content governance and brand messaging consistency across four business units.

Product Manager at Edenred France (2017-03 – 2017-09)

• Conducted market research to identify product gaps, driving 30% higher customer engagement.
• Collaborated with CRM teams to design customer-centric offers, improving retention by 20%.
• Used Google Analytics insights to optimize user flows and lift conversion rates by 15%.

Marketing & Business Development Manager at Ubisoft (2016-08 – 2017-02)

• Developed a business plan that increased partnerships for Just Dance by 30% in the first quarter.
• Organized a marketing conference to enhance industry collaboration and brand visibility.

Project Manager at Allianz France (2015-01 – 2016-03)

• Boosted agent productivity by 15% through specialized training programs.
• Streamlined resource allocation, increasing operational efficiency by 20%.

Product Marketing Manager at Sugant SAS Pharma (2008-11 – 2011-11)

• Led international market research initiatives, increasing global market penetration by 25%.
• Strengthened distributor relationships, driving 30% growth in e-commerce sales.

Driving Digital Marketing Strategies – INSEAD (2025)

Certification in Advanced SEO Certification – Simplilearn (2023)

Diploma in Copywriting – The Blackford Centre, London (2022)

Digital Marketing: Social Media & Analytics – Columbia Business School (2017)

Double MBA in International Relations & Marketing – ESG Paris School of Business (2014)

BA in Business Administration – American University of Paris (2008)