Product Designer at Repco (GPC Asia Pacific) (2025-12 – Present)
Largest supplier and reseller of aftermarket automotive parts, accessories and tools in AU and NZ.
- Designed the Performance Hub by translating performance culture into a dedicated landing page within the Repco B2C website, supporting the migration of ~5,000 SKUs to establish a new performance product category.
- Partnered with Business Analysts and wider digital team to audit the Repco B2C website at a component and pattern level, identifying the most-used UI patterns and opportunities to improve consistency across the experience.
- Supported the development of a scalable design system, using insights from the website audit to help identify and define the core UI patterns and components needed for the CMS and e-commerce re-platforming.
- Contributed to the design of a new in-house AI chatbot by aligning research, business objectives and competitor analysis to develop wireframes for key use cases across 3 user groups (B2B trade, B2C retail and in-store staff).
- Designed landing pages from 0-to-1 and iterated existing pages to balance content, visual hierarchy and responsive behaviour, supporting promotional and marketing campaigns across the Repco B2C website.
UI/UX Designer at Jim's Group (National Office) (2023-12 – 2025-12)
Australia's largest franchise network, operating 50+ divisions across home services in AU, NZ, UK and Canada.
- Led end-to-end design of the Jim's Customer Mobile App, delivering 30+ screens and core flows alongside a tokenised design system (430+ variables) in Figma to support new feature ideation and long-term scalability.
- Established reusable, responsive website design templates in Figma, enabling the efficient redesign of 15+ websites across 50+ franchise brands, strengthening brand identity across Jim's Group's digital presence.
- Redesigned the Franchisee Intranet by restructuring information architecture and content hierarchy, establishing a scalable foundation that supported growing content across clearly defined categories used by 5,500+ franchisees.
- Improved the quote request customer booking form (CB3) embedded across 50+ Jim's Group websites by analysing 30+ Microsoft Clarity session recordings and implementing UI and accessibility improvements, including reduced pagination and simplified form completion.
- Contributed to redesign and migration of a legacy Windows platform (Franchise Management System) to a web app, modernising 5+ operational workflows and improving lead capture efficiency for 40+ call centre staff.
- Created a standardised suite of 50+ division icons using icon libraries and Figma to establish visual consistency across marketing channels, enabling scalable reuse of icons and stronger brand recognition.
UI/UX Designer (Placement) at Nextround (2023-08 – 2023-09)
Early-stage B2B SaaS encouraging managers and team members to engage in workplace employee recognition.
- Redesigned 2 core user flows (recognise a colleague, redeem a reward) using task analysis and usability testing, addressing friction across high-frequency actions performed by HR managers and employees.
- Conducted mixed-method user research by running 3 in-depth interviews and analysing 15+ survey responses from corporate professionals, synthesising findings into personas and journey maps that informed feature prioritisation and design decisions.
- Produced low- to high-fidelity wireframes and an interactive prototype, iterating across 3 structured feedback cycles with founders and product stakeholders to validate and refine concepts.
- Co-established 10+ components in Figma, supporting scalable feature development and improving UI consistency across the web app design.
Product Designer (Placement) at Otaro (AI Build) (2023-07 – 2023-08)
AI-powered EdTech platform that integrates virtual and augmented reality to create immersive learning experiences.
- Led and conducted 6 user interviews and usability tests with university educators to identify critical workflow pain points within the LMS quiz-creation experience.
- Implemented a system dashboard and redesigned 2 core quiz building pathways by simplifying hierarchy, layout and interaction patterns, reducing cognitive load for university educators.
- Validated redesigned quiz-creation workflows through comparative usability testing with the same university educators, demonstrating improved task clarity and perceived ease-of-use.
- Presented 3 evidence-based design recommendations to the product team using usability findings, annotated prototypes and user flow comparisons to support the design roadmap and feature prioritisation decisions.
- Delivered a high-fidelity prototype (3 core screens) alongside an in-depth brand guideline document in Figma, enabling faster stakeholder alignment and approval.
