Paul Metral

Hybrid AI video creator and performance marketer with a background in media buying, copywriting and web development. I now focus on AI video editing and creation, especially micro dramas, short drama episodes, AI UGC, VSLs and performance creatives. Comfortable combining storytelling, hooks, ad thinking and AI workflows to produce engaging short form video content, with strong room to keep learning.

AI Video Creator / Editor at Various clients (2026 – Present)

• created AI videos for client work, with a focus on micro dramas / short drama style episodes
• produced e commerce AI UGC and VSL style creatives
• used AI video, image and workflow tools to develop concepts, shots, iterations and final edits
• combined storytelling, hooks and performance thinking to create engaging short form content

Media Buyer, Facebook Ads / Google Ads at Adsyncmedia (2024 – 2026-01)

• set up and monitored campaigns for a US client in the Medicare sector
• optimized campaigns settings, tracked performance and adapted creatives based on results
• used generative AI professionally, especially to generate and adapt advertising visuals

Media Buyer, mobile ads & Nutra affiliation at Momomedia (2021 – 2023)

• managed Nutra / keto affiliate campaigns through in-app and mobile ad networks such as Vungle and AppLovin
• handled daily budgets that could reach around $10,000 per day
• tested analytics, monitored performance and adjusted acquisition focused campaigns

Shopify creation, copywriting & training at Pascal Maffre team (2020 – 2021)

• worked within a team focused on dropshipping and online training
• created lessons about Shopify site building, page setup and marketing elements
• worked on copywriting, sales page structure and conversion oriented messaging

PHP Web Developer / Engineer at Netapsys, Lyon (2015 – 2019)

• developed web and application projects for professional clients
• handled integration, maintenance, technical improvements and client facing environments
• built a strong technical base that now helps me learn AI and automation tools quickly

Master in IT engineering degree focused on business applications – MIAGE (2014)