Paula Masmela

As a Marketing Analytics graduate from EDHEC Business School, I am passionate about leveraging data and creativity to drive impactful digital strategies. With a bachelor’s degree in business administration and three years of experience in CRM and digital marketing, I’ve developed strong skills in data analysis, communication, and digital tools such as SQL and Python.

In my role as a Consumer Experience and Data Insights Specialist at Nestlé Nespresso SA, I focused on enhancing customer engagement, optimizing retention strategies, and delivering data-driven insights. I am now seeking an opportunity in the digital field where I can contribute to innovative projects, enhance user experiences, and provide meaningful results.

Data Analyst & Digital Project Management intern at L’Oréal, collaborating with global markets to enhance digital strategies and optimize customer journeys. Former Consumer Experience Specialist at Nespresso, developing retention strategies and omnichannel loyalty programs. Digital Marketing Analyst at Sextima.co, executing targeted campaigns and improving customer engagement. Skilled in turning data into actionable insights and driving digital performance.

MSc in Marketing Analytics, EDHEC Business School (2023–2024) – Analyzed data for Ubisoft, and built Power BI dashboards for La Redoute.

Bac+4 in Business Administration, Pontificia Universidad Javeriana (2016–2020) – Specialized in digital marketing and consumer behavior. Skilled in managerial functions and data-driven strategies.