Réka Mádé

Growth & Digital Marketing professional with a Master's in Digital Marketing & CRM.

I own the full campaign lifecycle: from market research and data analysis through creative brief, multi-channel execution, and performance optimization. Experienced in paid social, CRM, SEO, PR, and brand communications, I combine creative thinking with data literacy to drive measurable growth as a bilingual (English/Hungarian) professional.

Marketing Assistant at Fipto PI (2025-07 – 2025-12)

Stablecoin payment infrastructure provider

• Market & Competitive Intelligence: Ran SEO/GEO audits and competitive analysis to surface market gaps, feeding research directly into campaign strategy and content decisions.
• Full-Cycle Campaign Management: Led campaigns from creative brief and content production through A/B testing and optimization, driving brand awareness and user acquisition.
• CRM & Lifecycle Strategy: Built lifecycle workflows grounded in behavioral insights to personalize communications, reduce churn, and maximize LTV.
• Performance Analysis & Optimization: Translated GA4 and Looker Studio data into actionable campaign insights, using KPI benchmarking to refine targeting, creative decisions, and budget allocation.

PR Intern at PR-Agent Communications Kft. (2024-02 – 2024-07)

Public Relations and Communication services

• Media Relations & PR Strategy: Built journalist and influencer relationships, developing targeted outreach strategies that secured high-quality earned media coverage across key publications.
• Creative Content Strategy: Developed multichannel content briefs across SEA campaigns and social platforms, turning audience research and social monitoring into content that drove engagement.
• Client Reporting & Strategic Insights: Translated PR metrics and media coverage into clear performance narratives and actionable recommendations that informed future campaign strategy.
• Event Management & Brand Activations: Led coordination of brand activations and press conferences, ensuring flawless execution under tight deadlines.

Marketing and PR Intern at C&A Mode Kft. (2023-05 – 2023-07)

Hungarian subsidiary of the global fashion retail

• Bilingual Partner Communications: Leveraged native-level translations and professional communication to manage international partner relations and ensure cross-market messaging alignment.
• Event Execution & Analytical Reporting: Supported event coordination and delivered detailed performance reports, providing actionable insights to optimize regional marketing initiatives.

Master in Digital Marketing & CRM in Digital Marketing & CRM – IÉSEG School of Management (2024-09 – 2026-03)

Bachelor of Business Administration and Management in Communication, Marketing and Sales – Corvinus University of Budapest (2020-09 – 2024-06)

Advanced program in Finance and econometrics – Advanced Financial and Mathematical Program (SPM) (2020-09 – 2024-01)