Tom Croccel

GTM & Operations specialist with 4+ years experience driving revenue, pricing and process at European tech scale-ups with a founder background building a company from 0 to 1. I turn ambiguous strategic problems into structured, measurable processes. I move comfortably from macro (strategy, business plans) to micro (CRM hygiene, workflow automation) and I'm used to driving cross-functional projects with senior stakeholders (up to Director level).

Go-to-Market Manager at PayFit (2023-09 – Present)

Owned monetization strategy end-to-end: managed offer design across France, UK and Spain. Full ownership from business case to Exco sign-off to field rollout. Drove €8M ARR growth (contributing to +25% of company's growth)

• Budget construction: Contributed to budget construction for the pricing scope, building the business cases used directly by the Exco for offer-related decisions
• Transversal stakeholder management: Led cross-functional workstreams with senior stakeholders across Sales, Product, Legal and Finance, up to Director level, with no hierarchical authority, on several strategic initiatives including pricing & packaging revamps

Sales Operations Manager at Side By Randstad (2022-09 – 2023-09)

• Process Automation: Audited and improved the Salesforce pipeline, then automated key workflows, saving 40 hours/week across a 20-person team
• Sales Strategy: Partnered with the Head of Sales to translate performance data into concrete action plans
• CRM Management: Owned Salesforce administration and data integrity to ensure operational fluidity

Strategic Projects Manager Intern at Flink (2022-01 – 2022-07)

• Private Label: Participated in the end-to-end launch of Flink's private label, from concept to shelf
• Dynamic Pricing: Designed and shipped a dynamic pricing model, delivering +2% net margin per order
• Data & tracking: Built KPI dashboards used company-wide to track and improve performance

Entrepreneur at Euratechnologies (2020-10 – 2021-11)

Built a digital solution to help organic food retailers cut waste and grow online traffic, from idea to a working MVP tested with 20 retail companies

• Owned the full 0-to-1 journey: From product to go-to-market inside Europe's largest startup incubator, until shutting the company down when the market shifted. Turned that experience into a sharper instinct for structuring ambiguity fast and killing what doesn't work

MSc in Entrepreneurship – IESEG (2017 – 2022)

Exchange year – Colegio de estudios superiores de administración (CESA) (2019 – 2020)