Vishaal Babu

CAPM® certified Digital Marketer with 5+ years of experience executing high-ROI content strategies, digital campaigns, and audience engagement programs for B2B SaaS brands and B2C clients. Skilled in blending creative brand storytelling with content marketing and data analytics. Contributed to global marketing initiatives that generated 500,000+ registrations and increased organic web traffic by 125% and international investor relations.

Skilled in Python, n8n, CMS, and LLMs to scale content and lead generation. Eligible to work in France (autorisation de travail post-études, pas besoin de sponsorisation), open to relocation across France, seeking full-time opportunities (CDI) in digital marketing, growth, or AI-driven marketing strategy.

SEO & Web Strategy Consultant at Skål International Côte d'Azur (2025-09 – 2026-04)

Industry consulting project conducted through SKEMA Business School with a global tourism and hospitality network spanning 300+ international destinations.

• Led website optimization initiatives improving user experience and digital accessibility, supporting improved organic visibility and customer engagement and collaborated with stakeholders along the French Riviera to align digital improvements with customer journey objectives.
• Conducted SEO audits and implemented recommendations to strengthen search performance and improve website discoverability.

Content Marketer at Calibraint (2023-07 – 2025-02)

Blockchain and SaaS product development company building Web3 and enterprise technology solutions.

• Coordinated a cross-functional team of writers, editors, and developers to deliver integrated digital campaigns for the Hedge Platform at the World Blockchain Summit 2024 in Dubai.
• Developed customer-focused product messaging and launch content for B2B and B2C blockchain solutions, translating complex technical features into clear business value.
• Produced sales enablement assets, including white papers and case studies, reducing the B2B sales cycle by 35% while strengthening product communication across marketing and sales teams.

Technical Editorial and Social Media Strategist at Maxposure Media Group (2021-06 – 2022-12)

Global content marketing and publishing company specializing in aviation and education sectors, primarily serving premier clients and tourism brands.

• Increased organic traffic by 125% through audience-focused content strategies driven by search insights, customer intent, and digital analytics.
• Contributed to the launch campaign of a premier data science program, driving 500,000+ signups through strategic positioning, multi-channel digital marketing, and media campaigns.
• Partnered with academic researchers, startup founders, investors, and media agencies to coordinate messaging and deliver consistent communication across digital, print, and PR channels.

M.Sc. in Digital Marketing & Artificial Intelligence – SKEMA Business School (2025-09 – 2026-04)

B.E. in Computer Science Engineering – Velammal Engineering College (2015-07 – 2019-05)