Yingjie Lu

International/China (APAC) marketing professional specializing in GTM & market localization (messaging, visuals, content/campaign execution beyond translation). Strong in cross-functional and agency coordination, building repeatable systems and solving execution risks under constraints.

• Growth: €1.3M growth in 7 months through localization workstreams + WeChat funnel execution support
• Governance: Scalable content governance for a distributed ecosystem (~1.8M followers) using playbooks/templates, editorial review, and compliance checks
• Assets: Modular trade-show collateral + reusable brand asset library; onboarding-ready translation glossary for smoother handover
• Agility: Time-critical co-branded packaging fix (logo-sticker seal) enabling on-time delivery within budget constraints

Marketing Communications Intern at DXOMARK (2025-03 – 2025-07)

Marketing communications intern supporting global and China-specific marketing initiatives.

• Workflow Optimization: Standardized global-China communication by creating SOPs and a technical glossary, improving onboarding readiness and content consistency.
• Content Operations: Supported day-to-day social media (LinkedIn, IG, FB, X, WeChat, Weibo), delivering 6–8 pieces/week via scheduling, copy adaptation and basic visual edits for global and China channels.
• Market Intelligence: Conducted tech trend research and consolidated monitoring inputs (e.g., Meltwater), proposing actionable content optimizations and supporting PR/social reporting.
• Agency Coordination: Coordinated with external PR/Social agencies, ensuring alignment on tone and platform-specific formats.

Head of Creative & Planning at Hangzhou Kangduoduo Technology Co., Ltd (2020-03 – 2022-03)

Led creative and planning initiatives for GTM and growth, managing cross-functional teams and external stakeholders.

• GTM & Growth: Led China GTM for international brands; contributed €1.3M sales growth in 7 months via localized messaging and social-to-commerce funnels.
• Agile Problem-Solving: Resolved a time-critical co-branded gift-box packaging issue with a low-cost branded sealing fix (logo-sticker seal), enabling on-time launch within budget constraints.
• Asset Optimization: Built a modular, reusable trade-show collateral system and standardized key visuals into a reusable brand asset library, reducing rework and reproduction waste across events.
• Team Leadership: Managed a cross-functional team and a community of 80+ contributors, maintaining high-quality output and stable iteration cycles.

Content & Platform Operator at Hangzhou Yunkezan Network Technology Co., Ltd. (2018-09 – 2019-11)

Managed WeChat content operations and platform strategy for large-scale distributed audience.

• Scale & Reach: Managed WeChat accounts with 1.8M followers; maintained stable reads (8k–12k per post) via geo-segmented content across 100+ cities.
• Knowledge Management: Standardized editorial workflows and compliance checks, redistributing workloads to increase HQ operational efficiency.

MSc in Digital Marketing & Data Science – emlyon business school (2023-09 – 2026-02)

Exchange Program in Management & Entrepreneurship – McGill University (2024-05 – 2024-06)

B.A. in Advertising – Zhejiang A & F University (2010-09 – 2014-06)