Sales Trainer at Silentnight Group Ltd (2016-11 – 2026-09)
- Managed major national accounts, delivering training and development solutions across extensive geographical territories.
- Successfully demonstrated the value of product training in driving brand motivation and sales, with many stores in my area ranking amongst top 50 performing branches across their entire estate.
- Monitored store sales performance and analysed sales figures to effectively determine opportunities for sales training and to determine coverage.
- Supported roadshows and exhibition events, often delivering training and product presentation to large audiences.
- Acted as the leading individual for in-house training programmes for the Marketing and Customer Services departments.
- Delivered 'Train the Trainer' sessions to help support the Independent Channels Sales Team confidently promote and launch new products to the market.
- Collaborated closely with National Account Managers, providing important real-time insights and feedback on market activity, retail trends, customer needs and competitor activity, enabling opportunities to be acted upon quickly.
- Responsible for producing and presenting weekly reports to senior colleagues and the wider businesses, and delivering key field updates and market feedback at business meetings.
- Worked closely with NPD and Marketing teams, providing valuable field insights regarding market trends and client/customer preferences to support product development and marketing strategies.
- Played a key role in onboarding new trainers by designing important elements of the interview process, and by overseeing their probationary period providing training and mentoring.
- Played a big part in the creation of a company learning app, which I monitored and implemented in the field.
- Led factory visit days for clients whereby detailed training was delivered.
- Featured as the Sleep Expert on Silentnight and MattressNextDay websites.
- Faithfully championed the Silentnight brand throughout, consistently receiving excellent PDR ratings.
Retail Development Representative at Ferrero (2015-05 – 2016-10)
- Created, raised and maintained distribution within the Impulse Sector throughout my designated territory
- Implemented point of sale materials to enhance product promotion and drive sales further.
- Responsible for ensuring repeat business was maintained by clients.
- Managed stock levels and completed accurate stock reconciliation records, ensuring accountability for stock and associated monetary values.
- Acted as a brand ambassador for the global company I was representing.
- Reported back key findings and data to Ferrero.
- Helped onboard new Sales Reps in the field.
- Managed a large geographical area to maximise potential sales.
Regional Field Trainer at Symantec (Norton Internet Security) (2010-05 – 2015-05)
- Maximised product knowledge of Norton Internet Security solutions across national retail channels throughout a large designated territory.
- Organised and delivered training sessions and events across my territory and nationwide.
- Coached sales staff on effective selling techniques and objection handling strategies, helping them to strengthen customer engagement and raise sales performance.
- Provided timely feedback on field activities, experiences, and developments working closely with Account Managers.
- Gathered and presented key findings from the fieldwork to managers and the wider businesses at business meetings and during weekly conference calls.
- Assisted with road shows and exhibition events alongside colleagues.
Regional Tactical Campaign Project at Samsung TV (2010-01 – 2010-05)
- Oversaw the launch of Samsung 3D TV to the UK, maximising product knowledge and strengthening product awareness across retail channels within my allocated area.
- Gathered and reported vital feedback on new products providing valuable insight into staff and customer reception.
- Entrusted by management to review and quality-check reports produced by fellow trainers, ensuring accuracy, consistency and high standards.
Midlands & Wales Regional Trainer at Philips Consumer Lifestyle (2008-08 – 2010-01)
- Enhanced and maximised product knowledge of Philips CL products across retail channels, driving colleague confidence and sales performance throughout my designated territory.
- Coordinated and delivered training events across the country.
- Supported Account Managers by providing timely, accurate field feedback and valuable analysis into market activity and reception of products.
- Alongside my coverage of national account responsibilities, expanded my expertise into the independent retail sector and was entrusted by Account Managers to lead product training across this channel.
Area Field Marketing Executive (Central England) at LG Mobile (2008-02 – 2008-08)
- Strengthened brand awareness and maximised product knowledge across LG Mobile's portfolio throughout retail channels within my designated territory.
- Trained retail store colleagues to effectively present and sell LG handsets, often delivering product training weeks ahead of official product launches.
- Built and maintained strong, positive relationships with all retail colleagues, fostering effective communication, teamwork, and collaboration.
- Acted as the primary point of contact for technical queries and provided ongoing product training and support to colleagues
- Accurately reported detailed feedback gathered from the field to LG, providing valuable insights to company leaders.
Account Manager at Genee World (2007-03 – 2007-07)
- Successfully managed B2B sales, building strong commercial relationships with new and existing clients
- Managed key accounts to strengthen existing partnerships, maximise customer retention, and drive repeat business.
- Proactively identified and secured new business opportunities, converting prospects into active customers and generating new sales.
- Developed and implemented sales strategies to support reseller growth and increase product sales.
- Set targets for resellers and closely monitored their performance, working closely with them to identify opportunities, improve product positioning and maximise sales performance.
Sales & Trainee Sales Leader at Currys (DSG) (2001-11 – 2007-01)
- Delivered excellent customer service while using effective sales techniques to secure new and repeat business.
- Provided expert product advice and demonstrations, helping customers make confident purchasing decisions.
- Achieved the highest sales performance in my store during the 2005-2006 period.
- Exceeded individual KPIs and sales targets, demonstrating a results-driven approach.
- Selected for and commenced training towards a Sales Team Leader position.
- Took responsibility for monitoring, recording and reporting sales performance figures.
