Abigail Oliver

Creative and driven Social Media Executive with experience managing multi-platform social channels, developing campaigns and producing engaging digital content. Skilled in social strategy, trend research, content production and campaign planning, with a strong understanding of how to adapt activity for different audiences and platforms. Organised, proactive and always looking for new ways to strengthen brand presence and engagement.

Marketing Assistant - UK Addiction Treatment Centres

(2023)

• Managing UKAT’s organic social presence across multiple platforms, including LinkedIn, Instagram, Facebook, TikTok and YouTube, ensuring social content follows brand guidelines, tone of voice and appropriate safeguarding/compliance standards.
• Leading multi-platform social media calendars, campaigns and reactive content.
• Developing creative social campaigns to increase brand awareness, engagement and visibility.
• Leading the creation of social-first content, including short-form video, graphics, carousels, interviews and trend-led content.
• Managing comments, messages and conversations, while helping build an engaged online community.
• Researching social trends, audience behaviour, competitor activity and industry developments to identify new content and growth opportunities.
• Optimising captions, keywords, hashtags and video content to increase visibility through platform search.
• Planning and producing on-location content across UKAT’s network of 10 treatment centres, collaborating with teams across the business.
• Managing social activity around national awareness campaigns, industry events and key marketing dates.
• Monitoring social performance and platform insights to identify high-performing formats, optimise content and inform future strategy.
• Working with SEO, PR, content, PPC and wider marketing teams to ensure campaigns are integrated across channels.
• Skills Developed: Team representation, project management, creativity, communication, organisation.

Placement - Channel 4

(2023 - 2023)

• Collaborated with the Channel 4 team to develop advertising concepts for the upcoming Paralympic Games.
• Contributed creative ideas and concepts for a campaign pitch.
• Produced visual mock-ups to demonstrate proposed advertising concepts.
• Presented the final campaign pitch to a panel of Channel 4 employees.
• Skills Developed: Presenting, creativity, problem-solving, design skills.

Catering Assistant - Aramark (Warner Brothers)

(2018 - 2023)

• Worked across The Harry Potter Studio Tour London’s four venues providing customer service to tour visitors whilst creating relationships with returning customers.
• Was a trusted and relied upon employee during a short-staffed period due to the Covid pandemic.
• Liaised with the events team to enact and provide a welcoming yet professional atmosphere for multiple events.
• Skills Developed: Allergen safety knowledge, numeracy skills, technical skills.

Sales Assistant - Topshop

(2017 - 2018)

• Skills Developed: Attention to detail, critical thinking, creativity, teamwork.

Waitress - The Swan

(2016 - 2017)

• Skills Developed: Food safety knowledge, multitasking, customer service skills.

BA (Hons) - Advertising and Digital Marketing - University of Northampton