Adam Jele

Insights & Analytics specialist with 7+ years delivering end-to-end quantitative research. I deliver decision-ready recommendations and insights across FMCG, healthcare, tech, and entertainment (e.g., Coca-Cola, TikTok, Johnson & Johnson, P&G). Experienced with a broad range of quantitative methods (including pricing studies, ad testing, implicit and emotion-led measurements, etc.) and communicating findings to stakeholders.

Currently building hands-on capability in SQL and Python (NumPy/Pandas). Trained in cognitive neuroscience, psychology, and applied economics.

Senior Researcher at Hotspex (2022-09 – Present)

Led end-to-end quantitative research for global clients, turning messy questions into decision-ready insights and recommendations from scoping and study design through analysis to stakeholder-ready reporting. Analysed behavioural and attitudinal data to identify drivers, segments, and actionable levers behind outcomes.

• Led end-to-end quantitative research for global clients
• Turned messy questions into decision-ready insights and recommendations
• Scoping and study design through analysis to stakeholder-ready reporting
• Analysed behavioural and attitudinal data to identify drivers, segments, and actionable levers

Research Executive at Hotspex (2021-02 – 2022-08)

Full project cycle support, from fieldwork through data processing to analysis and visualisation. Research across quantitative, qualitative, and implicit methods. Translated complex findings into clear, meaningful outputs.

• Full project cycle support from fieldwork through data processing
• Analysis and visualisation
• Research across quantitative, qualitative, and implicit methods
• Translated complex findings into clear, meaningful outputs

Freelance User Researcher at Freelance (2019-10 – 2021-02)

User research for early-stage startups, applied qualitative and behavioural methods to web UX.

• User research for early-stage startups
• Applied qualitative and behavioural methods to web UX

User Researcher at Grow Digital Services (2018-09 – 2019-09)

Conducted user research to inform UX, wireframes, and UI decisions for intuitive web experiences.

• Conducted user research to inform UX decisions
• Informed wireframes and UI decisions for intuitive web experiences

Business Psychology Columnist at Mindset Pszichologia (2016-03 – 2018-12)

Led Business Psychology column on behavioural economics & decision science, reaching ~200k monthly readers

• Led Business Psychology column
• Covered behavioural economics and decision science
• Reached approximately 200k monthly readers

Neuromarketing Lab and Research Assistant at Synetiq Ltd. (2016-12 – 2017-09)

Used advanced biometric tools (ECG, GSR, eye-tracking) for consumer behaviour research

• Used advanced biometric tools for consumer behaviour research
• Tools included ECG, GSR, eye-tracking

MSc in Cognitive Neuroscience – UCL (2017 – 2018)

BA in Psychology – Eotvos Loránd University (2014 – 2017)

BA in Applied Economics – Eotvos Loránd University (2014 – 2017)