Adam Parrott

Commercial Content Manager with 15+ years of experience driving lead generation, sales pipeline growth and long-term brand impact across B2B and B2C. Skilled in content strategy and execution across SEO, PPC, CRM, email, and gated assets, aligned to buyer needs and funnel stages. From landing pages to nurture campaigns, I create content that converts. Mini MBA in Marketing graduate, combining classical strategy principles with a focus on marketing effectiveness.

CRM & Email Marketing Specialist at NPA (2025-10 – Present)

• Scaled CTOR from 1.3% to a peak of 18.6% across four high-volume newsletters; managed 2M+ total email sends and drove a 4x increase in user interaction within six months.
• Delivered a 145% increase in Scottish member engagement and an 82% rise in Northern Ireland clicks by implementing data-driven segmentation and localised campaign targeting.
• Optimised deliverability and mitigated campaign fatigue through rigorous A/B testing, consistently maintaining unsubscribe rates below 0.2% despite a 2M+ send volume.
• Optimised 80+ website pages, boosting non-branded search impressions by 37% and average rankings by 21%.

Content Manager at 42 Technology (2025-03 – 2025-09)

• Owned content strategy and editorial planning across web, CRM, email and social, delivering a 36% increase in organic traffic and 12% more inbound leads.
• Produced 50+ content assets (whitepapers, reports, case studies, blogs) aligned to buyer journeys, SEO goals and brand positioning.
• Built gated workflows that grew content-driven MQLs by 42% at a 12% conversion rate.
• Partnered with BDs and SMEs to shape content for C-suite and technical audiences.

Digital Marketing Executive at 42 Technology (2023-11 – 2025-03)

• Launched targeted multi-channel lead-gen campaigns across email, social and CRM, increasing SQLs by 34% and booked meetings by 21%.
• Built persona-based CRM segments in HubSpot, improving engagement with high-intent prospects by 28%.
• Developed lifecycle workflows that lifted MQL-to-SQL conversion by 19% and reduced lead response time by 27%.

Digital Copywriter at TMF Group (2022-05 – 2023-03)

• Created and optimised digital content using SEO and SME input, boosting organic traffic by 25% and improving conversion rates.
• Launched paid and organic social campaigns, generating 1,400+ new enquiries from PPC (8% CTR) and a 129% uplift in engagement.
• Improved email segmentation and targeting, lifting open rates by 17% while reducing unsubscribes to 2%.

Financial Copywriter at Southbank Investment Research (2020-11 – 2022-03)

• Led a newsletter campaign that acquired 12,000+ new email subscribers.
• Wrote YouTube ad scripts and landing pages, achieving 12.6% ROAS and 10% higher conversion vs. control.
• Applied A/B testing across email and display, increasing CTR by 7.5% and conversions by 6%.

Social Media & Content Manager at The IMI (2020-03 – 2020-09)

• Launched a new brand content strategy, increasing membership sign-ups by 12%.
• Enhanced website UX copy, driving 32% more traffic.
• Expanded LinkedIn followers by 26% and tripled Facebook engagement through storytelling-led content.

Marketing Executive at LloydsPharmacy Clinical Homecare (2017-08 – 2018-08)

• Delivered £500k in revenue from promotional email campaigns.
• Drove £300k in revenue in 12 weeks from a multi-channel launch including PR, events, and digital.
• Led cross-functional projects with designers and developers to refresh website copy and SEO, achieving 45% growth in traffic.

Copywriter at Activity Superstore (2016-05 – 2017-05)

• Produced 300+ product descriptions, contributing to a 17% sales uplift in 12 months.
• Grew organic traffic by 23% through SEO-driven content.
• Boosted email engagement with a 32% increase in open rates and 8% higher CTR.

AAT Qualification in Association of Accounting Technicians Qualification – Herts Regional College (2007 – 2010)

BTEC National Diploma in Leisure Studies – Herts Regional College (1995 – 1997)

BA (Hons) in Literature – Open University (2005 – 2008)

National Diploma in Teaching English as a Foreign Language – TEFL UK (2005 – 2005)