CRM & Email Marketing Specialist at NPA (2025-10 – Present)
- Scaled CTOR from 1.3% to a peak of 18.6% across four high-volume newsletters; managed 2M+ total email sends and drove a 4x increase in user interaction within six months.
- Delivered a 145% increase in Scottish member engagement and an 82% rise in Northern Ireland clicks by implementing data-driven segmentation and localised campaign targeting.
- Optimised deliverability and mitigated campaign fatigue through rigorous A/B testing, consistently maintaining unsubscribe rates below 0.2% despite a 2M+ send volume.
- Optimised 80+ website pages, boosting non-branded search impressions by 37% and average rankings by 21%.
Content Manager at 42 Technology (2025-03 – 2025-09)
- Owned content strategy and editorial planning across web, CRM, email and social, delivering a 36% increase in organic traffic and 12% more inbound leads.
- Produced 50+ content assets (whitepapers, reports, case studies, blogs) aligned to buyer journeys, SEO goals and brand positioning.
- Built gated workflows that grew content-driven MQLs by 42% at a 12% conversion rate.
- Partnered with BDs and SMEs to shape content for C-suite and technical audiences.
Digital Marketing Executive at 42 Technology (2023-11 – 2025-03)
- Launched targeted multi-channel lead-gen campaigns across email, social and CRM, increasing SQLs by 34% and booked meetings by 21%.
- Built persona-based CRM segments in HubSpot, improving engagement with high-intent prospects by 28%.
- Developed lifecycle workflows that lifted MQL-to-SQL conversion by 19% and reduced lead response time by 27%.
Digital Copywriter at TMF Group (2022-05 – 2023-03)
- Created and optimised digital content using SEO and SME input, boosting organic traffic by 25% and improving conversion rates.
- Launched paid and organic social campaigns, generating 1,400+ new enquiries from PPC (8% CTR) and a 129% uplift in engagement.
- Improved email segmentation and targeting, lifting open rates by 17% while reducing unsubscribes to 2%.
Financial Copywriter at Southbank Investment Research (2020-11 – 2022-03)
- Led a newsletter campaign that acquired 12,000+ new email subscribers.
- Wrote YouTube ad scripts and landing pages, achieving 12.6% ROAS and 10% higher conversion vs. control.
- Applied A/B testing across email and display, increasing CTR by 7.5% and conversions by 6%.
Social Media & Content Manager at The IMI (2020-03 – 2020-09)
- Launched a new brand content strategy, increasing membership sign-ups by 12%.
- Enhanced website UX copy, driving 32% more traffic.
- Expanded LinkedIn followers by 26% and tripled Facebook engagement through storytelling-led content.
Marketing Executive at LloydsPharmacy Clinical Homecare (2017-08 – 2018-08)
- Delivered £500k in revenue from promotional email campaigns.
- Drove £300k in revenue in 12 weeks from a multi-channel launch including PR, events, and digital.
- Led cross-functional projects with designers and developers to refresh website copy and SEO, achieving 45% growth in traffic.
Copywriter at Activity Superstore (2016-05 – 2017-05)
- Produced 300+ product descriptions, contributing to a 17% sales uplift in 12 months.
- Grew organic traffic by 23% through SEO-driven content.
- Boosted email engagement with a 32% increase in open rates and 8% higher CTR.
