Adjetey Adjaye

Commercial and Business Development Leader with 18+ years of experience driving revenue growth, customer acquisition, market expansion and sales performance across financial services, pensions and technology-enabled business environments. Proven record of developing commercial strategies, leading high-performing sales teams, managing key customer relationships and delivering against demanding business targets. Strong experience across business development, B2B and B2C sales, customer acquisition, strategic partnerships, go-to-market execution, digital and alternative channels, product commercialisation and customer experience.

Combines strong commercial leadership and practical digital banking experience, including leading projects to drive adoption of alternative channels. Recognised for translating strategy into measurable business results and building sustainable customer and stakeholder relationships.

Deposit Manager at PAN-AFRICAN SAVINGS AND LOANS (2021-06 – Present)

Business Development Consultant at OLD MUTUAL PENSIONS TRUST (2020-08 – 2021-06)

Account Manager at COMPUGhana COMPANY LIMITED (2019-11 – 2020-04)

Sales Coordinator, Digital Banking at PREMIUM BANK GHANA LIMITED (2017-09 – 2019-01)

Relationship Manager, Commercial at FIDELITY BANK GHANA LIMITED (2016-10 – 2017-08)

Sales Coordinator / Area Sales Manager at FIDELITY BANK GHANA LIMITED (2014-01 – 2016-10)

Relationship Officer at FIDELITY BANK GHANA LIMITED (2012-12 – 2013-12)

Client Services Officer at FIDELITY BANK GHANA LIMITED (2011-11 – 2012-11)

Sales Ambassador / Team Manager at FIDELITY BANK GHANA LIMITED (2008-01 – 2011-10)

MBA in Marketing – University of Ghana Business School (2014 – 2016)

Executive Certificate in Pensions Management – African University College of Communications (2021)

BSc in Administration, Banking & Finance – University of Ghana Business School (2002 – 2006)

Certificate in Courses – Ghana Stock Exchange (2008)