Adriana Gamero

Senior Social Media Manager with 6 years of experience delivering audience growth and commercial results across consumer brands, healthcare and education. Skilled in developing data-driven social strategies, leading cross-platform campaigns and creating engaging content that increases brand awareness, customer acquisition and community growth.

Social Media Manager (B2C & HCP) at Lifecycle Marketing (2025-02 – 2026-07)

Led the social media strategy for Emma's Diary, one of the UK's leading pregnancy and parenting brands, across Instagram and Facebook, creating integrated campaigns for consumer and healthcare professional audiences. Collaborated with editorial, CRM and commercial teams to drive engagement, customer acquisition and business growth.

• Drove 72% of all new registrations through social media.
• Managed social channels with a combined audience of 800K+ followers.
• Generated 267M+ impressions across organic and paid campaigns.
• Increased video views by 6.3x through a refreshed content strategy.
• Exceeded website traffic targets by up to 66%.
• Reduced Cost Per View by 77% through testing and optimisation.
• Planned and delivered social commerce campaigns for Amazon Prime Day and Black Friday.
• Recruited and managed a team of three brand ambassadors.

Community Manager (Fashion) at Butrich (2021-12 – 2022-06)

Managed online communities across multiple social platforms, strengthening customer engagement and maintaining a consistent brand voice for a leading fashion retailer.

• Managed communities exceeding 200K followers.
• Improved internal processes to increase team efficiency.
• Supported marketing campaigns through community engagement and customer insights.

Social Media Manager at Freelance (2020-10 – 2025-01)

Developed social media strategies for clients across education, healthcare, retail and lifestyle, helping brands grow their online presence through strategic content, audience engagement and performance analysis.

• Grew an English language educator's audience by 10% organically within six months.
• Developed content strategies and editorial calendars tailored to client goals.
• Created copy that improved engagement and click-through rates.
• Delivered competitor analysis and performance reporting.
• Managed content across Instagram, TikTok, Facebook, LinkedIn and Youtube.

Associates Degree in Hospitality Management – San Ignacio de Loyola Institute (2009 – 2011)