Senior Consultant at Gameberry Labs (2023-01 – 2026-08)
Joined Gameberry Labs as a consultant when Ludo Star Clubs was an early-stage product generating approximately $0/day, contributing to its growth into a major ecosystem generating up to ~$80K/day.
- Served as the MENA Operations & Market Specialist and go-to person, connecting users, creators, Product, Marketing, and internal teams and turning market insights into execution.
- Led MENA market intelligence, competitive analysis, and user research, identifying user needs, competitor movements, product gaps, and growth opportunities.
- Drove product discovery and experimentation, testing concepts with real users and validating features, mechanics, and monetization ideas before engineering investment.
- Managed LiveOps, large-scale events, tournaments, and community activations focused on engagement, retention, and revenue.
- Built the content creator ecosystem from scratch, independently onboarding 4,000+ creators, establishing workflows, and managing relationships with top creators.
- Creator-led initiatives generated approximately $120K/month.
- Served as a MENA quality checkpoint for major campaigns, reviewing campaign concepts and video creatives with Marketing before and during production to ensure cultural relevance, user appeal, and market fit.
- Led Arabic localization and linguistic QA, translating and validating UI, features, events, terminology, and communications for natural MENA usage.
- Maintained direct relationships with top users and high-value communities, identifying bugs, UX issues, and friction points and feeding insights directly to Product.
- Worked across Operations, Product, Marketing, Localization, and Creator functions, serving as the primary MENA point of contact for issues, feedback, and execution.
Marketing at Onsurity (2020-02 – 2022-06)
Joined Onsurity as one of its early employees, initially brought in to support the company's planned Arabic/UAE market expansion. When the COVID-19 pandemic changed the company's priorities and market plans, it transitioned into a broader marketing role working across the Indian market.
- Worked across marketing, customer communications, analytics, and marketing technology.
- Managed customer segmentation and targeted communication campaigns across different user groups and customer journeys.
- Executed large-scale campaigns through SendGrid, SMS, and WATI/WhatsApp, including automated communication workflows.
- Worked across the marketing technology stack, managing campaign journeys, triggers, communication delivery, and user-level tracking.
- Built and monitored dashboards covering communication status, delivery, engagement, and campaign performance.
- Supported marketing automation and lifecycle communication, improving recurring customer journeys and operational workflows.
- Worked with customer and campaign data to identify user behavior, engagement patterns, and opportunities to improve campaigns.
- Supported product testing and customer experience initiatives, identifying issues and providing feedback to internal teams.
- Worked on SEO/SEM, social media, website analytics, and campaign reporting.
- Used data and performance insights to support marketing decisions, campaign optimization, and business growth.
Quality Assurance Analyst (Arabic) at Sprinklr (2019-10 – 2019-11)
Worked on an AI and machine-learning project for Mobily (موبايلي), Saudi Arabia, focused on improving automated customer-service and chatbot capabilities.
- Analyzed large volumes of Arabic customer communications to build structured training data for AI and automated customer-service systems.
- Classified Arabic phrases and messages by subject, attribute, intent, and other relevant categories.
- Worked with different Arabic regional accents, writing styles, and customer expressions.
- Reviewed data sourced from X (Twitter), emails, social media, and datasets provided directly by the client.
- Performed linguistic quality assurance and validation to ensure data accuracy and consistency.
- Helped transform unstructured Arabic customer interactions into structured datasets used to improve automated response and chatbot understanding.
Arabic Recruitment & Staffing at Independent (2018-01 – 2019-12)
Independently sourced and provided Arabic-speaking talent for companies requiring Arabic-language resources.
- Sourced, screened, and coordinated dozens of Arabic-speaking professionals based on client requirements.
- Managed candidate coordination and client communication through the recruitment process.
- Supported requirements for organizations including Standard Chartered Bank, Grassroots Solutions & Services, TIYA, and Kwai.
