Ahmed Alkhateb

Game operations and product-focused professional with 3+ years at Gameberry Labs, combining MENA market expertise with LiveOps, product discovery, user research, creator ecosystems, analytics, localization, and growth.

Joined Gameberry

Labs in 2023 when Ludo Star Clubs was an early-stage product generating approximately $0/day, contributing to its growth into a major ecosystem generating up to ~$80K/day. Experienced in identifying market opportunities, validating product ideas with users, managing large-scale operations and creator programs, and translating market insights into product and business decisions. Entrepreneurial and hands-on, with experience independently developing and exploring AI, digital, agriculture, and recycling projects alongside professional roles.

Senior Consultant at Gameberry Labs (2023-01 – 2026-08)

Joined Gameberry Labs as a consultant when Ludo Star Clubs was an early-stage product generating approximately $0/day, contributing to its growth into a major ecosystem generating up to ~$80K/day.

• Served as the MENA Operations & Market Specialist and go-to person, connecting users, creators, Product, Marketing, and internal teams and turning market insights into execution.
• Led MENA market intelligence, competitive analysis, and user research, identifying user needs, competitor movements, product gaps, and growth opportunities.
• Drove product discovery and experimentation, testing concepts with real users and validating features, mechanics, and monetization ideas before engineering investment.
• Managed LiveOps, large-scale events, tournaments, and community activations focused on engagement, retention, and revenue.
• Built the content creator ecosystem from scratch, independently onboarding 4,000+ creators, establishing workflows, and managing relationships with top creators.
• Creator-led initiatives generated approximately $120K/month.
• Served as a MENA quality checkpoint for major campaigns, reviewing campaign concepts and video creatives with Marketing before and during production to ensure cultural relevance, user appeal, and market fit.
• Led Arabic localization and linguistic QA, translating and validating UI, features, events, terminology, and communications for natural MENA usage.
• Maintained direct relationships with top users and high-value communities, identifying bugs, UX issues, and friction points and feeding insights directly to Product.
• Worked across Operations, Product, Marketing, Localization, and Creator functions, serving as the primary MENA point of contact for issues, feedback, and execution.

Marketing at Onsurity (2020-02 – 2022-06)

Joined Onsurity as one of its early employees, initially brought in to support the company's planned Arabic/UAE market expansion. When the COVID-19 pandemic changed the company's priorities and market plans, it transitioned into a broader marketing role working across the Indian market.

• Worked across marketing, customer communications, analytics, and marketing technology.
• Managed customer segmentation and targeted communication campaigns across different user groups and customer journeys.
• Executed large-scale campaigns through SendGrid, SMS, and WATI/WhatsApp, including automated communication workflows.
• Worked across the marketing technology stack, managing campaign journeys, triggers, communication delivery, and user-level tracking.
• Built and monitored dashboards covering communication status, delivery, engagement, and campaign performance.
• Supported marketing automation and lifecycle communication, improving recurring customer journeys and operational workflows.
• Worked with customer and campaign data to identify user behavior, engagement patterns, and opportunities to improve campaigns.
• Supported product testing and customer experience initiatives, identifying issues and providing feedback to internal teams.
• Worked on SEO/SEM, social media, website analytics, and campaign reporting.
• Used data and performance insights to support marketing decisions, campaign optimization, and business growth.

Quality Assurance Analyst (Arabic) at Sprinklr (2019-10 – 2019-11)

Worked on an AI and machine-learning project for Mobily (موبايلي), Saudi Arabia, focused on improving automated customer-service and chatbot capabilities.

• Analyzed large volumes of Arabic customer communications to build structured training data for AI and automated customer-service systems.
• Classified Arabic phrases and messages by subject, attribute, intent, and other relevant categories.
• Worked with different Arabic regional accents, writing styles, and customer expressions.
• Reviewed data sourced from X (Twitter), emails, social media, and datasets provided directly by the client.
• Performed linguistic quality assurance and validation to ensure data accuracy and consistency.
• Helped transform unstructured Arabic customer interactions into structured datasets used to improve automated response and chatbot understanding.

Arabic Recruitment & Staffing at Independent (2018-01 – 2019-12)

Independently sourced and provided Arabic-speaking talent for companies requiring Arabic-language resources.

• Sourced, screened, and coordinated dozens of Arabic-speaking professionals based on client requirements.
• Managed candidate coordination and client communication through the recruitment process.
• Supported requirements for organizations including Standard Chartered Bank, Grassroots Solutions & Services, TIYA, and Kwai.

Bachelor in Pharmacy – Rajiv Gandhi University of Health Sciences (2015-01 – 2019-12)