Senior Social Media Manager at LMTD MENA (2023-04 – Present)
- Led digital communications for Abu Dhabi Chamber and Dubai Department of Economy & Tourism.
- Developed and executed communication strategies supporting government vision, policies, and public engagement.
- Managed crisis communication workflows, ensuring rapid response, accurate public messaging, and reputation protection.
- Oversaw content production, social performance, and creative direction across all platforms.
- Implemented brand reputation frameworks and crisis protocols across key accounts.
- Strengthened online sentiment and reduced negative commentary on policy-related announcements.
- Increased engagement on key government channels (suggest adding % if available).
- Improved content approval and workflow processes, reducing turnaround time by X%.
Senior Social Media Manager at Viola Communications (2022-06 – 2023-03)
- Led external communication strategies for the Department of Municipalities and Transport across digital, PR, and social media platforms.
- Managed a cross-functional team delivering campaigns, events, and community messaging.
- Collaborated closely with government stakeholders to ensure accuracy and alignment.
- Delivered multi-channel campaigns that improved public understanding of major infrastructure updates.
- Enhanced consistency and messaging quality across all DMT channels.
Social Media Account Manager at M&C Saatchi UAE (2019-04 – 2022-04)
- Managed multi-market campaigns for major regional brands, overseeing strategy, content, and localisation.
- Worked closely with creative, production, and media teams to deliver high-performing campaigns.
- Clients: Pizza Hut MENA, Mobily, Nespresso, WCCE, Darna.
- Successfully rolled out regional campaigns for Pizza Hut across GCC markets.
- Improved client social KPIs across multiple markets (Fan Growth +50,000 & +25% ER)
Senior Social Media Account Executive at Serviceplan Middle East (2018-01 – 2019-03)
- Created content plans, creative briefs, and campaigns for major global brands.
- Localised brand messaging for the MENA region.
- Clients: BMW, MINI, Bridgestone, Cleveland Clinic Abu Dhabi, RedVault.
- Supported integrated campaigns that boosted engagement on luxury automotive brands.
- Live coverage of the first liver transplant in the region
Social Media Executive at Create Media Group (2016-06 – 2018-01)
- Executed campaigns for high-profile events, including Yas Island concerts and Red Bull Air Race.
- Clients: Red Bull, Flash Entertainment, Hertz, Haval.
- Delivered multi-event coverage reaching large audiences and driving ticket sales.
- Successfully promoting EA game launches all around MENA.
