Ahmed Tiffrent

UX/UI Website Designer with an MSc in User Experience Design from the University of Brighton and a Computer Science engineering background. Experienced in designing and optimising DTC e-commerce and subscription experiences across desktop and mobile. Skilled in Figma, responsive web design, user journeys, wireframing, prototyping, design systems and accessibility.

Combines strong visual design with commercial thinking, using customer feedback, funnel data and usability insights to create clear, engaging experiences that support conversion.

UI/UX Designer at Freelance (2023-08 – Present)

DTC E-commerce Project at MyBat

Designed and refined a responsive DTC e-commerce experience for MyBat, creating user journeys, wireframes and high-fidelity UI that improved product discovery, navigation and conversion flows across desktop and mobile while maintaining a consistent brand identity.

Android Logistics App at Motor9

Conducted user research with field operators, translating findings into accessible mobile UI designs that reduced cognitive load, with engineering-aware decisions and clear interaction documentation throughout.

Subscription Platform at Muthabr

Identified UX issues using funnel data and user feedback, designed targeted improvements, and produced detailed UI states and component documentation to support accurate implementation and QA.

Hybrid Escape Room Prototype at Novacap

Applied design thinking to develop a cyberwarfare-themed hybrid escape room, starting with user interviews and a global survey to uncover player needs, then moving through ideation, prototyping, and testing to refine an accessible and immersive team-based experience.

Mobile App Redesign (Usability Evaluation) at HSBC UK

Conducted heuristic evaluation and two rounds of moderated usability testing, redesigning the Home, Pay, and Cards screens in Figma using Nielsen's ten heuristics, SUS scoring, and WCAG 2.2 AA accessibility review, improving the mean usability score from 38 to 90.5.

UX Design Student Projects at University of Brighton (2025-09 – 2026-09)

UX & Shopify Designer (Internship) at The Sustainable Sequin Company (2026-06 – 2026-09)

Led the redesign and Shopify migration of a DTC fashion e-commerce website, creating responsive interfaces and optimising navigation, product discovery and conversion flows across desktop and mobile. Collaborated with the founder to align website improvements with commercial goals and maintain brand consistency across Shopify, Etsy, Google Shopping and CRM.

Founder at Prestige Digitals (2021-11 – Present)

• Product Ownership: Owned the full lifecycle of digital products, from market research and concept through launch and continuous improvement.
• Managed social media content and community engagement, growing brand reach on Instagram to 5K+ followers.
• Delivered design and assets with Adobe Photoshop, Canva, and Figma.
• Coordinated with content creators to deliver engaging visual and interactive experiences.

MSc in User Experience Design – University of Brighton, United Kingdom (2025-09 – 2026-09)

MSc and Engineer in Computer Science – Higher School of Computer Science (ESI), Algeria (2019-09 – 2025-06)