Assistant Director (PR) at WAPDA (Water and Power Development Authority) (Present)
- Lead public relations initiatives and digital communication strategies to enhance the corporate and national image of WAPDA.
- Spearheaded the production of targeted multimedia campaigns utilizing Adobe Premiere Pro and advanced 2D animation tools, specifically engineered to persuade and educate target audiences on the critical necessity of building dams.
- Translate complex engineering and environmental data into compelling, visually engaging video content for public consumption.
- Synthesize mass communication theory into practical, high-impact social media and broadcasting strategies.
PR Professional & Multimedia Content Producer at Government Institution
Duration: 10 Years
- Managed media relations, press releases, and strategic communications for a premier national institution during a stellar decade-long tenure.
- Actively conceptualized, edited, and produced official video content to support press briefings, and institutional documentation.
- Coordinated with mainstream media outlets and oversaw content dissemination during critical operations and events.
- Maintained robust institutional reputation through proactive communication, media monitoring, and multimedia storytelling.
2D Animation Consultant / Multimedia Expert at Allama Iqbal Open University (AIOU)
Project-Based
- Spearheaded the integration of 2D animation into distance learning frameworks for the university's online education initiatives.
- Successfully conceptualized and produced a comprehensive online educational video simplifying complex Physical Chemistry concepts through engaging 2D animations.
Animation & Media Intern / Associate at Midas (Leading Advertising Agency in Pakistan)
Duration: 2 Months
- Gained fast-paced agency experience designing and executing 2D animation components for major commercial clients.
- Collaborated with creative directors to align visual assets with client branding goals.
