Work history
1. Position: Marketing Direction (EMEA, Asia and America), 06/2023 - Current- remotely
Company: Lifeguard Microinsurance Ltd, Wordwide , EMEA, Asia and America
Job Description
Strategic Marketing Leadership
- Develop and implement global marketing strategies aligned with the company's overall business objectives.
- Lead the global creation of innovative marketing campaigns to drive brand awareness, customer acquisition, and retention.
- Collaborate with regional marketing teams to ensure consistency and effectiveness of marketing efforts across different markets.
Brand Management:
- Oversee brand positioning, ensuring the company's image is consistently represented across all channels.
- Manage brand guidelines and ensure adherence across all marketing materials and communications.
- Lead initiatives to enhance brand equity and market share.
Market Analysis and Insights:
- Conduct market research and analysis to identify trends, opportunities, and the competitive landscape.
- Use data-driven insights to inform marketing strategies and decision-making processes.
- Monitor and report on the effectiveness of marketing campaigns, making adjustments as necessary.
Digital Marketing and E-Commerce:
- Drive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
- Oversee the development and optimisation of the company's e-commerce platforms.
- Utilise digital tools and technologies to enhance customer engagement and sales.
Partnerships and Collaborations:
- Establish and maintain strategic partnerships with key stakeholders, including suppliers, brands, and travel industry partners.
- Collaborate with internal teams, including sales, product development, and operations, to ensure cohesive marketing efforts.
- Collaborate with government agencies to ensure smooth running of the business.
2. Position: Data Support/Merchandiser, 06/2023 - Current
Company: Dee Set Group, Newcastle upon Tyne, United Kingdom
Job Description
- Collect data as it appears on the field
- Enter product data as it reflect in the field
- Share data collected using the app
- Replenish key ranges to achieve strong stock availability.
- Processed and priced new items to optimise customer interest based on data shared.
- Produced attractive signage for products, offers and sales promotions.
- Coordinated in-store displays according to promotional plans outlined by vendors.
- Support merchandising retail strategy and communicate businessobjectives to store teams
- Identify and improve underperforming stores, provide constructive feedback and ensure compliance
- Build relationships, facilitate effective communication plan workload, and share best practises
- Planned warehouse intakes and outbound stock flows to drive efficiencies.
- Improved displays and installed POS tailored to individual store features.
- Managed inventory to secure high-performing seasonal collections in line with customer demand
•Improved displays and installed POS tailored to individual store features.
•Analyzed sales to identify top-performing products.
•Replenished key ranges to achieve strong stock availability.
•Managed inventory to secure high-performing seasonal collections in line with customer demand.
3. Position: Trade Marketing Manager (Emea, Asia and America), 10/2019 - 06/2023
Company: PT Kino Indonesia tbk Jakarta , Worldwide
Job Description
- Set up Africa region businesses and recruited and manage partners.
- Crafted compelling written content optimised for SEO, helping to improve online ranking.
- Coordinated promotional activities and trade shows to increase brand visibility.
- Created engaging marketing materials, driving campaign and brand awareness.
- Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
- Monitored market trends to remain ahead of competitors, consistently meeting client demands.
- Managed contractors to complete design and video production projects.
- Produced periodic marketing reports for senior management, detailing strategy progress and KPI metrics.
- Conceived cost-effective ideas by thinking outside the box, securing impressive results with limited budget.
- Tracked KPIs to monitor success and progress of different marketing strategies using data to guide changes.
- Planned and executed commercial events designed to boost campaign awareness.
- Coordinated A/B testing to compare impact of marketing materials and inform decision-making.
- Discussed strategic decisions with internal and external stakeholders, leveraging expertise across disciplines.
- Determined strategy for social media marketing for cohesive messaging across multiple platforms.
- Conducted market research to identify key customer segments and target audiences.
- Managed marketing budgets with data and results-driven decision making.
- Organising and carrying out BTL marketing programmes to target both digital and non-digital clientele.
- Organising and carrying out roadshows and other events across all of Nigeria's states
- Overseeing BTL partner agencies
- Regularly schedule on-the-ground marketing campaigns and recurring activations with the aim of raising awareness.
- Building a robust network of suppliers and vendors for the numerous
- Outline the main principles for every project or campaign and ensure that the brief is followed.
- Establish procedures for tracking each region's BTL and ATL campaigns, and collaborate with leads in sales and marketing to maximise campaign results.
- Recruit BTL and ATL agencies, train and motivate the ground team to achieve their goals with the desired efficiency.
- Determine the resources needed for the campaigns by collaborating with agency partners.
- Assess the financial aspects of BTL operations, expenses, or projected profits and losses and return on investment.
4. Position: Trade Marketing Manager (EMEA and WECA), 09/2017 - 09/2019
Company: Kimberly Clark- WECA, EMEA and WECA, Nigeria
Job Description
- Planning and executing BTL and ATL campaigns for both digital and non-digital customer categories.
- Recruit, managed and outline KPI for partner BTL and ATL agencies
- Regularly plan activations and marketing campaigns to raise awareness.
- Established a strong vendor and supplier network for regional promotional initiatives.
- Established project/campaign rules and ensure compliance with the brief.
- Implemented monitoring mechanisms for BTL and ATL campaigns in each region, collaborating with marketing and sales leads to optimise campaign results.
- Recruit BTL and ATL agencies, train and inspire ground teams to meet goals efficiently.
- Evaluate financial elements of BTL and ATL activities, including ROI and profit-loss estimates.
- Coordinated promotional activities and trade shows to increase brand visibility.
- Conducted market research to identify key customer segments and target audiences.
- Set up and managed marketing budgets with data and results-driven decision making.
- Tracked KPIs to monitor the success and progress of different marketing strategies, using data to guide changes.
- Produced periodic marketing reports for senior management,
detailing strategy progress and KPI metrics.
- Determined strategy for social media marketing for cohesive messaging across multiple platforms.
- Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
- Created engaging marketing materials, driving campaign and brand awareness.
- Monitored market trends to remain ahead of competitors,
consistently meeting client demands.
5. Position: Senior Account Director (BTL and ATL), 03/2009 - 09/2017
Company: Tequila Nigeria , Lagos , Nigeria
Job Description
- Planning and executing BTL and ATL campaigns for client brand and drive hyperlocal user acquisition in the non-digital customer segments (Mass Market and others)
- Planning and executing events and event concepts such as roadshows throughout all states of Nigeria
- Monitored market trends to remain ahead of competitors, consistently meeting client demands.
- Conducted market research to identify key customer segments and target audiences.
- Managed marketing budgets with data and results-driven decision making.
- Setting up a strong network of vendors and suppliers for various promotional activities planned for the respective regions.
- Spearheaded lead generation activities to promote brand awareness and interest within the target market.
- Coordinated A/B testing to compare the impact of marketing materials and inform decision-making.
- Coordinated promotional activities and trade shows to increase brand visibility.
- Recruit vendors, train and motivate the ground team to achieve their goals with the desired efficiency.
- Evaluate the financial aspects of BTL activities, expenditures, return-on-investment and profit-loss projections
- Produced periodic marketing reports for client management, detailing strategy progress and KPI metrics.
6. Position: Marketing Manager, 02/2008 - 02/2009
Company: SalThru Nigeria Limited , Lagos , Nigeria
Job Description
- Analysed customer data and campaign performance to drive improvements.
- Launched new products and expanded into new markets with exceptional project planning.
- Conducted market research to better understand key customer segments.
- Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
7. Senior Administrative Officer (NYSC), 01/2007 - 01/2008
Ebonyi State University, Abakaliki , Abakaliki, Nigeria
Job Description
- Ordered stationery supplies to meet usage demands, including ink cartridges, toner and paper.
- Facilitated and processed incoming calls and emails, distributing relevant information to necessary departments.
- Managed queries in person, by phone and via email with exceptional customer care.
