Chartered Marketer and marketing transformation leader with more than 30 years’ experience across B2B and B2P organisations, and over 20 years in senior leadership and interim executive roles.
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Chartered Marketer and marketing transformation leader with more than 30 years' experience across B2B and B2P organisations, and over 20 years in senior leadership and interim executive roles. Career has spanned scale-ups, SMEs and regulated organisations as technology has continually reshaped customer expectations, from financial to creative services, energy to charities and membership bodies, across both public and private environments. Combines expertise in marketing, brand, communications and organisational performance to strengthen customer engagement, commercial effectiveness and market position.
Founder and Marketing Strategist at DYNAMIC HEART (2010-05 – Present)
Strategic marketing consultancy built around four connected pillars: Insight & Analysis, People, Brand and Technology. Many of the interim leadership, advisory and transformation assignments are delivered through Dynamic Heart, working directly with organisations or alongside delivery partners. Assignments start by understanding what is happening – with customers, colleagues, competitors and the market – and identifying what needs to change.
From that evidence, sets direction and defines positioning and propositions, reshapes functions and ways of working, and leads people through change from strategy to delivery, with customer and commercial priorities firmly in view.
Change & Engagement Lead at BETTERGOV (2025-09 – 2026-03)
Headhunted by transformational delivery partner offering digital, cloud, and people-focused technologies for public sector client. Led change and engagement for a digital transformation programme in a public-sector environment with strict governance. Worked across cloud, platform and service design teams, aligning communications and supporting senior stakeholders through change.
Head of Marketing Communications at ORIGO SERVICES (2022-06 – 2023-01)
Joined a leading fintech and SaaS business shortly after a management buyout and investment from Vespa Capital, with a remit to strengthen marketing capability and support the organisation's next phase of growth. Responsible for marketing strategy, communications, customer engagement and brand management, working closely with senior leadership to identify opportunities for growth, improve market positioning and strengthen customer relationships.
Interim Director of Corporate Communications & Marketing at ROYAL COLLEGE OF PHYSICIANS AND SURGEONS OF GLASGOW (2022-01 – 2022-06)
Engaged by the CEO during a period of digital transformation to review, redesign and strengthen the College's communications, marketing and external affairs capability. Responsible for a multidisciplinary team supporting a global membership organisation serving more than 15,000 members across 90 countries.
Comms and Marketing Specialist at Dumfries & Galloway Council (2020-10 – 2021-05)
Engaged for a six-month consultancy assignment to review and transform communications and marketing, with a focus on cultural change, digital transformation, performance improvement, functional planning and processes.
