Alessandra Garcia

Self-motivated and dynamic professional with 4 years experience in project management, product development and consumer insights for global brands in the FMCG industry, and 3 years in leadership and team management.Confident in producing andpresenting high quality verbal and written reports.Proven record of exceeding targets. Adaptable and eager to expand skills, seeking growth in a new challenge.

Languages: English, Tagalog, Spanish

Global Brand Claims Specialist

• Upskilled 30+ people across multiple teams on new digital tools to enhance project and product storytelling
• Researched and analysed competitor activities and market trends across digital commerce platforms to identify new business opportunities and build recommendations for best practices
• Conducted a global concept study to evaluate brand fit and appeal among 4,000 consumers, providing actionable data-driven insights for 5 key markets
• Facilitated the onboarding of a new agency, achieving a 70% cost reduction compared to previous vendor
• Pioneered team-building initiatives to foster collaboration, enhance productivity, and build strong team dynamics

Research & Development Assistant / Reckitt, Kingston upon Hull 

FEBRUARY 2021 - APRIL 2022

• Effectively managed priorities autonomously under critical deadlines in order to execute deliverables for 3 simultaneous projects, and developed a template to streamline tracking of activities
• Analysed data from various technical procedures, produced high quality written reports with attention to detail and confidently presented summary of findings to multiple levels of internal stakeholders
• Coordinated with cross-functional teams to tailor product development based on consumer preferences

Operations Manager / Voodoo Elite, Kingston upon Hull

MAY 2018 - JANUARY 2021

• Consistently achieved the top sales performance through effective upselling, persuasive engagement and negotiation with customers in a demanding and fast-paced environment, resulting in progression within the business
• Collated and shared the strongest sales strategies for maximising sales, increasing the team’s average weekly total revenue by 18% after implementation
• Accurately recorded sales, profits and wages in a timely manner on Excel
• Organised and led regular meetings to address any operational issues or changes 

Biochemistry (BSc) at University of Hull