Alessandro Rinaldi

B2B sales professional with over 7 years of experience across the full sales cycle, from outreach to independently closing complex deals with decision makers in mid sized and large enterprises. Proven track record of exceeding revenue targets, precise pipeline forecasting, and building sales infrastructure from scratch. Most recently, as founder of Leadwrks, I supported companies in building their GTM and outbound strategy.

I am now looking to bring my full cycle sales and consultative selling experience to an ambitious company with a long term perspective.

Founder, GTM Consultant & Closer at Leadwrks (2025-11 – Present)

Go to Market Strategy | Outbound Sales | Closing

• Own solo GTM consulting engagements end to end for multiple B2B clients – from ICP definition through list building to sequencing, deliverability, and campaign execution.
• BiotechSnap (biotech newsletter, 25,000+ subscribers): Owned sponsorship sales and outbound GTM for an international biotech newsletter with over 25,000 subscribers.
• La Menodoula (women's coaching): Designed and implemented a complete marketing automation system (Shopify, MailerLite, Make.com, Pipedrive, Calendly) including lead capture, nurture journeys, and CRM synchronization, and handed it over to the client fully documented.
• Brand consultancy: Built cold email sequences for German Mittelstand companies, using Apollo and Smartlead.ai for sourcing and enrichment.
• Koalisation (ESG / ecological regeneration) and Stiloom (AI generated furniture photography): Built and ran outbound lead generation programs for both clients.

Senior Business Development Manager at HOLOPLOT GmbH (2024-07 – 2025-01)

• Owned the full B2B sales cycle for international A/V projects – from needs analysis through proposal to independent contract closing – delivering over 100 tailored system proposals for high profile international clients.
• Guided complex enterprise projects worth up to €1M through to contract close.
• Managed the full sales pipeline end to end, from lead generation to customer success handoff, including forecasting and pipeline management.
• Grew qualified inbound pipeline by 30% through self built email automation and LinkedIn outreach.
• Built relationships with senior stakeholders through international trade shows and business travel, and successfully closed system design iterations and contract negotiations.

Business Development Manager at HOLOPLOT GmbH (2023-01 – 2024-07)

Sales Development Representative at HOLOPLOT GmbH (2022-06 – 2023-01)

• Promoted twice within 2 years, from SDR to Senior Business Development Manager, based on consistent target achievement and deal quality.

Head of Business Development at Labiotech.eu (2019-10 – 2021-03)

• Consistently exceeded annual targets, generating 80% of total company revenue through contracts with the world's top 10 CROs and Big Pharma companies.
• Led a cross functional business development team (BD Manager, Campaign Manager, Scientific Writer) and set the standards for pipeline management and forecasting.
• Built an inbound marketing engine (editorial calendar + monthly newsletter) that increased inbound lead volume by 30% and fed directly into the sales pipeline.
• Introduced CRM and workflow automation (Zapier, Notion, Monday.com) to standardize deal tracking and forecasting accuracy across the team.

Business Development Manager at Labiotech.eu (2017-02 – 2019-10)

• Built the company's sales structure and closing process from the ground up together with one other business development professional, and won the company's first enterprise customers.
• Grew company revenue from €0 to €500,000/year within 2 years in a high growth scale up environment.

Sales Intern at Labiotech.eu (2016-09 – 2017-02)

• Cold outreach and email automation in prospecting – early foundation for pipeline building.

M.Sc. in Molecular Bioengineering – TU Dresden (2013 – 2015)

B.Sc. in Biotechnology – University of Modena and Reggio Emilia (2008 – 2011)

Bootcamp in Data Science – Le Wagon (2022-01 – 2022-03)