Alex Clark

Results-driven Senior CRM Campaign Executive with over five years' experience across CRM, digital and content marketing. Currently own the global BAU email programme for a premium bicycle brand across 11 markets. Skilled in campaign strategy, stakeholder management, multi-market localisation and Bloomreach Engagement platform ownership, with a strong track record of using data and testing to improve performance.

Now seeking a Senior CRM Executive or CRM Manager role where I can broaden my skills, deepen my automation expertise, and continue to develop as a leader.

Senior CRM Campaign Executive at Brompton Bicycle (2024-08 – Present)

• Own the end-to-end global BAU CRM email calendar across 11 markets worldwide
• Lead planning and localisation of CRM content with key global stakeholders, guided by a customer-centric view
• Act as a key contact for CRM in strategic planning calls for new product launches, advising cross-functional teams on where CRM support can add the most value
• Identify and scope opportunities to streamline and automate BAU campaign delivery within Bloomreach Engagement
• Run continuous A/B split tests to optimise email performance, using results to shape future strategy
• Prepare weekly and monthly performance reporting, translating data into clear actions for improvement
• Partner with Digital Marketing and E-commerce teams to align CRM strategy with wider business goals
• Mentor a CRM Campaign Executive, driving their performance and the overall output of the CRM team
• Assist with the build and roll-out of automated CRM journeys

Senior CRM Campaign Executive at Brompton Bicycle (2023-02 – 2024-05)

Key achievements

• Owned strategy and execution of BAU campaign emails, helping to drive c.£4.5 million in annual CRM revenue
• Beat email revenue plan by 62% during a Bank Holiday promotion
• Increased year-on-year ticket sales for an event by 150%
• Optimised channel alignment on a summer campaign, delivering a 32% year-on-year revenue increase
• Grew website traffic to a client's website by 300% through combined email and social media activity

Digital Marketing Planner at Fenwick (2023-02 – 2024-05)

• Coordinated strategy across acquisition and retention channels, with a strong emphasis on email marketing through Klaviyo
• Built cross-functional collaboration between teams, driving a more joined-up omnichannel approach
• Managed ideation, resourcing, content creation and scheduling of email campaigns using Monday.com
• Reported on performance weekly, feeding insights into future campaigns and BAU activity

Content Marketing Executive at Heyoo Agency (2022-04 – 2023-02)

• Created and scheduled social media content across LinkedIn, Twitter, Facebook and Instagram
• Wrote copy across social media, blogs, websites and wider marketing assets
• Analysed content and marketing performance weekly and monthly to inform future strategy
• Produced content aligned to business goals and supported SEO through keyword research and reporting

Social Media & Digital Marketing Executive at Institute of Certified Bookkeepers (2020-02 – 2022-04)

• Oversaw and released the monthly newsletter, including writing a range of blog content
• Planned and scheduled social media posts across Twitter, Facebook and LinkedIn
• Deployed promotional emails via MailChimp, including partner solus emails
• Supported design and maintenance of ICB's website; created graphics using Canva and Adobe Creative Cloud

BA (Hons) in Business Studies with Marketing – Bournemouth University (2014 – 2018)

BTEC Business Level 3 Extended Diploma in Business – Bracknell & Wokingham College (2012 – 2014)