Alex Mudrinic

Experienced and solution orientated paid media and digital marketing consultant (agency & in-house). Experience on 360-degree aspects of digital marketing and advertising, starting from strategy, planning, implementation, client servicing and account management.

Early adopter of new technologies and processes, ensuring effective and innovative paid media and marketing solutions.

Collaborated and consulted diverse clients across various industries e.g. Amazon Alexa, KIA, UN, Melia Hotels, Wella, EPO, Qualcomm Snapdragon, Diageo, Thomas Sabo.

04/25 – present

Paid Media & Growth Consultant - Freelance (Social and SEM/PPC)

Strategie Ads, advertising agency, London, UK

• short-term and long-term consultancy for brands & media agencies

02/22 – 04/25

Paid Media Director (Social and SEM/PPC)

1000heads Media agency, London, UK

• offered consultative services to client teams ranging from paid media audits, strategic planning & implementation for paid social and SEM/PPC in brand and performance environments
• supported the team with new client pitches
• suggested alternative and innovative strategic approaches to effectuate clients’ business goals
• oversaw the development and implementation of paid strategies withing the paid media team
• deployed multi-platform approach interplaying between SEM/PPC, Paid Social & SEO
• evaluated emerging technologies, tools and trends in paid media by actively researching, testing and proposing innovative approaches to improve paid media services
• collaborated with cross-functional teams to conceptualise, develop, and implement paid media assets across paid media channels
• prepared ad-hoc analysis and systematic periodic reporting of campaign performance and optimisations; was active contributor in annual planning, QBRs and MBRs for the client
• delivered budget management for high paid media investments
• oversaw the development of the paid media team by interviewing/hiring paid specialists and by conducting training sessions for the junior members and the wider Paid Media department
• contributed to the growth of the agency by devising paid strategies and tactics that generated new business leads

 

04/21 - 02/22

Paid Media Manager(Social and SEM/PPC)

Benjamin Stevens Estate Agents – Real Estate Agency and Hub, London, United Kingdom

• provided vision for the strategic development of the company’s paid social media and paid search (PPC/SEM) marketing landscape, ensuring the delivery of a stimulating and innovative digital experience to all of stakeholder audiences in the real estate industry
• integrated Social Media, SEM, email, SEO strategies and the latest Chatbot technologies resulting in increased volume of MQL and SQL leads
• collaborated with creative teams to design and optimise ad creatives, including text, images, and multimedia content
• oversaw paid analytics to track and measure the effectiveness of marketing campaigns along with optimisation and leveraging
• assisted and provided social media training sessions for estate agents to improve their sale efficiency
• created and managed reports and data visualizations to measure key performance indicators (KPIs)

07/20 - 04/21

Paid Media(Social and SEM/PPC)Strategist

Social Buzzing– Digital Marketing Agency, London, United Kingdom

• provided strategic recommendations and consultative services applicable to the clients’ business models and goals
• owned and executed development and implementation of holistic marketing strategies by deploying up-to-date ad tactics, best practices and MarTech
• managed multiple projects and clients simultaneously on various platforms e.g., Shopify, WooCommerce, WordPress etc.
• analysed and leveraged data for scheduled and ad-hoc reporting as a guide for strategy and decision making across various client accounts spanning multiple industries
• Collaborated with other teams and departments to align digital marketing strategies across channels
• Created high-quality visual content e.g., images, video sand succinct ad copies
• Designed and managed the marketing budget, ensuring optimal allocation of resources

03/19 - 07/20

Digital Marketing, Communications, Membership &CMS Exec.

CIPR – Chartered Institute of Public Relations, London, United Kingdom

• developed membership strategies to attract new members
• created and maintained Drupal and other CMS content
• coordinated and improved iMIS & Integra membership databases
• implemented Email marketing
• maintaining CPD platform; approving members’ custom activities

04/15 - 03/19

Social Media Planner& Executive (Paid& Organic) e-Commerce & CMS Coordinator

Strategie Art (contemporary fine art gallery), London, United Kingdom

• conceptualised, built and managedWordPress/WooCommerce gallery platform
• used paid and organicgrowth tactics to achieve 26k on Instagram @StrategieArt
• deployed conversational/messenger marketingusing chatbots to increase conversions
• integrated SM and e-commerce platforms e.g. Facebook– WooCommerce – Shopify
• deployed FB Analytics to evaluate, leverageand maximise ROI/ROAS
• traded and liaised with private art collectors and corporate entities(interior designers,
• property developers, luxury goods industry)

07/19 - 12/19

Chartered Institute of Public Relations, London, United Kingdom

• CIPR CPD Certificate in Understanding Public Relations
• CIPR CPD Certificate in Making Smartphone Videos for Social Media
• CIPR CPD Certificate in Social Media Strategy

10/05 - 06/07

Birkbeck - University Of London, London, United Kingdom

MA in Contemporary History & Politics; Subjects: State, Identity and Nation in the Modern World, Cultural Anthropology of SE Europe, The Balkans in European Affairs, Nationalism in International Context, Minorities and Population Movements

09/99 - 06/03

University of Westminster, London, United Kingdom

BA(Hons) in French& Italian Language& Literature; programme subjects: French &Italian lang. & lit., politics, history & society