Alex Ralston

Dynamic individual with a proven history of innovative and effective sales and marketing skills. Committed to accurate and detailed research ensures that data-driven strategies are created to boost online presence. Highly motivated to learn, grow, and adapt in any situation, keeping up with the ever-changing digital landscape, whilst focusing on return on marketing investment.

Freelance Digital Campaign Manager - Contract - Various Clients - Guildford, WA

(2023-06)

Developed campaigns and specific marketing strategies for clients.

• Monitored and optimized geo-targeted PPC advertising campaigns using Google, Facebook and Snapchat.
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• Worked remotely with clients based in the UK and South Africa

Key Account Manager - Contract - DoubleShift - Pretoria, South Africa

(2023-01 - 2023-03)

Proven ability to develop and implement creative solutions to complex problems.

• Collaborated with team members and client to develop creative campaigns for social media platforms - Facebook, Twitter, Youtube, Instagram and TikTok.
• Developed and maintained courteous and effective working relationships.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Worked effectively in fast-paced environment - managing a digital marketing project.

Process & Control Improvement Specialist - Contract - Heineken - Johannesburg, GP

(2022-07 - 2022-12)

Identified issues, analyzed information and provided solutions to problems.

• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.

Market Research Analyst - DigiCentral

(2019-11 - 2022-07)

Created business plans, strategic and operational plans for eight entities within the DigiCentral Group.

• Adapted business plans based on quantitative and qualitative research.
• Tracked key metrics and developed spreadsheets and data models.
• Analyzed third-party data and investigated new growth opportunities
• Assisted with proposal and grant funding applications

Post Graduate Diploma - Applied Marketing Management - IMM Graduate School (2021-08)

Short Course - The Fundamentals of Project Management - IMM Graduate School (2021-12 - 2022-02)

Short Course - Data Analysis - University of Cape Town (2019-11 - 2020-02)

Bachelor of Commerce - BCom Investment Management - University of Pretoria (2012-02 - 2014-12)