Freelance Brand Strategy and Insight Consultant
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Growing up in different cultures and with a background in Psychology, I am curious by nature and I enjoy learning about brands, people and the ever-evolving world around us. I enjoy connecting the dots, finding patterns and revealing opportunities by extracting data from intricate data sources - such as trends, qualitative and quantitative research, commercial data, and business intelligence.
Having started my career in Insight and then moved into Brand Strategy, I believe we are people before consumers - consequently, the biggest business opportunities stem from uncovering true insights into the dynamic changes in our behaviours and attitudes. I approach my work with an agnostic approach, pragmatism, and attention to detail. My strength lies in distilling layers of thinking into compelling strategies for outstanding results.
For a more detailed breakdown of my experience, kindly request my CV.
London, UK
London, UK
London, UK
London, UK
London, UK
London, UK
London, UK
BSc in Psychology from Brunel University
Advanced Certificate in Market and Social Research Practice from Market Research Society
Creative Thinking from Hyper Island
