Alia Manzoor

UI/UX Designer at The Maddex (2025-01 – 2026-01)

Influenced product strategy and roadmap decisions, contributing to a 20–25% improvement in feature adoption by translating user needs, market trends, and competitive analysis into actionable UX insights
Reduced bounce rate by 30% and increased user engagement by 25% through data-driven analysis of user behavior and iterative improvements to layouts, navigation, and information architecture
Optimized website performance and perceived load times by 35–40% by applying UI/UX best practices, simplified design structures, and efficient UI patterns
Designed 20+ user flows, wireframes, high-fidelity UI screens, and interactive prototypes, improving task completion rate and usability across mobile and desktop devices
Collaborated with developers and stakeholders to deliver scalable, user-centered design solutions, reducing design-to-development rework by 30%

UI/UX Designer at Creaxa Agency (2024-01 – 2025-01)

Increased user engagement by 30% through redesigning web and mobile interfaces using human-centered design principles
Conducted user research, usability testing, and competitor analysis to inform UX strategy and design improvements
Designed responsive interfaces optimized for mobile, tablet, and desktop experiences
Created wireframes, UI designs, and interactive prototypes using Figma for multiple client projects

UI/UX Designer (Freelance) at Upwork & Fiverr (Present)

Delivered 50+ UI/UX projects, including SaaS dashboards, mobile apps, landing pages, and e-commerce platforms
Provided end-to-end UX solutions, from user research and wireframing to high-fidelity UI and prototypes
Improved usability by applying UX heuristics, accessibility standards, and responsive design principles
Worked closely with founders and clients to design MVPs and product interfaces aligned with user and business needs
Maintained 100% on-time delivery while managing multiple projects concurrently

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