Marketing
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Highly Motivated and creative Social Media and Marketing professional with one year of experience, complemented by a first-class degree in Media and Communications. Demonstrated expertise in curating high-quality content for brands, with a focus on social media, influencer relationships and event management. Possessing strong organisational skills and a proactive approach to supporting marketing projects and initiatives.
Managed virtual and in-person events, from seamless planning to coordination, execution, and post-event evaluation, achieving a 94% attendee satisfaction rating.
Supported the daily social media operations on LinkedIn, including strategic content planning, scheduling, design, copywriting, and performance reporting. Implemented an organic social media strategy, ensuring all content was consistently on-brand and relevant, resulting in a 30% increase in followers in Q1 2024.
Authored content including articles, blog posts and social media updates across social media, newsletters and collateral . Achieving a 50% increase in social media followers and a 40% rise in website traffic average.
Managed social media operations for multiple brands, including content planning, execution, and performance reporting. Resulting in a 30% increase in post reach through targeted content strategies for Derby University.
Reason for leaving: My role was made redundant due to a restructuring aimed at reducing overheads within the business.
Crafted and executed an innovative storytelling marketing campaign for Joined Up Careers Derby, Integrating real-life examples to captivate the audience.
Created a PR blog for Derby Student Union, highlighting their initiatives and providing invaluable insights tailored to new students, fostering a sense of community.
