Alicia Avery

Results-driven Territory Sales Manager with more than nine years within the dental sector. Proven ability to grow territories, secure new business, and manage high-value accounts across the West Midlands and North West. Currently working with Boutique Whitening, a leading UK dental whitening brand, delivering consistent territory growth through new business acquisition, account development, and relationship-led selling.

I drive practice sales by delivering targeted presentations and training sessions for dental teams. I provide guidance on effective patient communication, sales techniques, and strategies to increase uptake of whitening treatments, helping practices maximize their revenue while enhancing patient engagement

UK & Europe Product Specialist - Boutique Whitening

(2024-05)

• Manage and grow a defined territory across the West Midlands & North West
• Open and develop new business accounts while maximising existing account value
• Deliver consistent sales growth through structured pipeline management
• Conduct product demonstrations, training sessions, and commercial reviews
• Build long-term partnerships with key decision-makers
• Work closely with Sales Manager on forecasting, performance reviews, and territory strategy

Territory Manager - CTS Dental Supplies

(2023-10 - 2024-05)

• Owned and developed a defined sales territory
• Identified and converted new sales opportunities
• Analysed purchasing data to uncover growth opportunities
• Delivered in-practice education and lunch & learn sessions

Head Nurse - Bupa Dental Care

(2017-04 - 2023-10)

• Led by example in a high-pressure clinical environment
• IPC Lead ensuring compliance with HTM 01-05
• Trained and supported trainee nurses
• Developed strong leadership and organisational skills