Alicia Winson

Growth marketer with experience in a VC-backed tech startup, specialising in social media strategy, content, and lead generation. Proven track record of scaling TikTok to 100K+ average views and producing viral campaigns reaching 1.2M+ views. Skilled in data-driven optimisation, rapid content testing, and LinkedIn outreach to support go-to-market execution and business growth.

Content Creator & Community Manager at Cubode (2024-04 – Present)

Managed content creation, community engagement, and lead generation for VC-backed tech startup

• Grew TikTok by 400+ followers/month, achieving 100K+ average views and viral content reaching 1.2M+ views
• Produced and optimised high-volume content (up to 9 posts daily) using performance data to maximise reach and engagement
• Managed multi-platform social presence (TikTok, LinkedIn, Instagram, YouTube, Reddit), driving consistent audience growth
• Analysed performance and conducted A/B testing to refine content strategy and improve engagement
• Built and executed LinkedIn outreach campaigns (50+ messages/day), contributing to 37+ booked sales calls and supporting pipeline generation
• Supported product launches and go-to-market campaigns, increasing visibility and user acquisition
• Led brand repositioning during company pivot, aligning content strategy with a new target audience

Brand Representative at Hollister (2022-09 – 2023-08)

Delivered customer experience and maintained brand standards

• Delivered high-quality customer experience, contributing to store performance and sales targets
• Maintained visual merchandising standards to support brand presentation and in-store engagement

Sales Assistant at Sewing Corner (2014-11 – 2019-03)

Provided customer service and supported store operations

• Provided professional customer service while supporting the efficient day-to-day running of the store

BSc in Business Management – University of Liverpool (2020-2023)

A-Levels – Anthony Gell School (2018-2020)

GCSEs – Anthony Gell School (2015-2018)