Strategic marketing & campaign management -Proven ability to develop and execute multi-channel marketing strategies
Project & stakeholder management - Skilled in managing multiple projects, balancing competing priorities, and collaborating with cross-functional teams and senior stakeholders
Brand development & positioning - Expertise in building and strengthening brand identity, ensuring consistency across all marketing touchpoints
Content strategy & storytelling - Adept at translating complex information into compelling, audience-centric content that enhances brand visibility
Copywriting & editorial expertise - Strong ability to craft persuasive, high-impact marketing materials across digital and print channels
Data-driven decision making - Experience using analytics and insights to optimise marketing strategies and measure campaign effectiveness
Experience
Marketing and Communications Officer (Research) at the University of Sheffield
Served as the sole marketing contact for five diverse interdisciplinary Centres of Excellence: Neuroscience Institute, Muses Mind Machine, Nucleic Acids Institute, Centre for Machine Intelligence and Data Connect
Created and implemented tailored annual marketing strategies for each centre, aligning with overarching University objectives and driving targeted growth through press and social media activity
Orchestrated multi-channel campaigns around key awareness days, leveraging news stories and thought leadership LinkedIn pieces to amplify research impact (including World Alzheimer’s Month, September 2024, which saw a 650% increase in LinkedIn page views for the Neuroscience Institute)
Managed a single, consolidated budget for all five centres, optimising resource allocation to support all strategic marketing initiatives
Led the development and optimisation of centre websites, prioritising user experience and accessibility to enhance online presence
Spearheaded the development and management of distinct sub-brands, ensuring cohesive branding through impactful logos, tailored slide decks, and printed materials
Cultivated and maintained strong relationships with senior academics and centre leaders to drive marketing success
Led content strategy, creating high-impact marketing materials (including video and animations) for key stakeholders, including government bodies and funders, to demonstrate research value
Established and led a university-wide marketing network, fostering collaboration and streamlining processes
Provided strategic oversight and line management to research marketing activities, ensuring seamless coordination and execution of projects within the team
Developed and delivered personalised marketing training for academics, empowering them to communicate research impact effectively
Implemented project management systems to track progress and measure the impact of marketing initiatives, ensuring data-driven decision-making and continuous improvement
