Customer Growth, CRM & Product Marketing
Send a job offer directly to this candidate
Commercial marketing professional with over 20 years' experience delivering customer growth, CRM, product marketing and commercial partnerships for leading consumer brands. A trusted, hands-on professional and safe pair of hands, I combine strategic thinking with practical delivery to create compelling customer propositions, engaging marketing campaigns and long-term commercial growth. Passionate about storytelling, customer insight and brand guardianship, I enjoy working collaboratively across teams to solve problems, improve customer experiences and deliver measurable business results across travel, media and subscription businesses.
Held senior marketing and commercial roles with Hearst UK, culminating in Consumer Product Director for the travel business. Responsible for developing customer propositions, leading marketing strategy, managing commercial partnerships, overseeing CRM and customer lifecycle campaigns, launching new products, analysing performance and delivering sustainable revenue growth. Earlier career experience includes recruitment and marketing roles, providing a strong understanding of both customer and talent markets.
A-level educated with more than two decades of continuous professional development gained through senior commercial marketing roles. Extensive practical experience across CRM, digital marketing, customer insight, product marketing, commercial strategy, partnership development and project delivery, complemented by ongoing learning in AI, customer engagement and emerging marketing technologies.
