Allegragraceful

Designed and created bespoke floral arrangements, tailoring each design to seasonal trends and customer preferences. Advising customers on flower selection, arrangement types and indoor plant care. Planned and executed visually striking window and in-store displays to highlight seasonal collections. Created original photo content showcasing floral designs, behind-the-scenes processes and store displays. Managed daily posting/stories on IG/FB, growing social media engagement.

Florist, Visual Merchandiser & Social Media Content Manager - A&A MAZZINI Garden - Reggio Emilia, Italy

(2017-01 - 2019-12)

Designed and created bespoke floral arrangements, tailoring each design to seasonal trends and customer preferences. Advising customers on flower selection, arrangement types and indoor plant care. Planned and executed visually striking window and in-store displays to highlight seasonal collections. Created original photo content showcasing floral designs, behind-the-scenes processes and store displays. Managed daily posting/stories on IG/FB, growing social media engagement.

Florist - IL TE E LA ROSA - Reggio Emilia, Italy

(2017-01 - 2017-12)

• Welcoming customers. Designing and creating floral arrangements.
• Customising bouquets based on customer requests, seasons and floral availability.
• Keeping up with floral trends and seasonal styles.
• Consulting with clients to understand their floral needs and preferences.
• Managing flower inventory and ensuring stock rotation.
• Pruning, watering/maintaining the freshness and the display of flowers.
• Setting up floral installations within the store and for events/retail.
• Processing payments, ensuring shop cleanliness and presentation at all times.

Florist - FRIDA'S - Bologna, Italy

(2017-01 - 2017-12)

• Welcoming customers. Designing and creating floral arrangements.
• Customising bouquets based on customer requests, seasons and floral availability.
• Keeping up with floral trends and seasonal styles.
• Consulting with clients to understand their floral needs and preferences.
• Managing flower inventory and ensuring stock rotation.
• Pruning, watering/maintaining the freshness and the display of flowers.
• Setting up floral installations within the store and for events/retail.
• Processing payments, ensuring shop cleanliness and presentation at all times.

Florist Assistant (work experience programme) - MC QUEENS - Cermignano, Italy

(2017-01 - 2017-12)

Freelance Interior Designer - ALLEGRA GRACE DAVIES - Reggio Emilia, Italy

(2016-01)

Personal Assistant to Owner of Architectural Studio - VUDAFIERI SAVERINO PARTNERS - Milan, Italy

(2014-01 - 2015-12)

Assisted the CEO with conceptual sketching and visualisation for personal design projects, including residential/retail and interior concepts. Contributed to studio architectural/interior design projects by supporting initial concept development and brainstorming sessions. Produced hand sketches, presentation layouts and visual content to support design proposals.

Created mood boards, material palettes and conceptual imagery to align with project brief. Participated in furniture sourcing and selection. Maintained organised libraries of design references, samples and materials to support both personal and studio projects.

Sales Assistant - ECLISS - Milano, Italy

(2013-01 - 2014-12)

Flight Attendant - QATAR AIRWAYS - Doha, Qatar

(2012-01 - 2013-12)

Provided a strong focus on passenger safety, exceptional customer service and teamwork. Communicated effectively with international passengers, supported safety procedures and delivered a positive in-flight experience on both long-haul and short-haul routes while upholding Qatar Airways' high service standards.

Showroom Assistant & Gallery Guide - ROSSANA ORLANDI - Milan, Italy

(2011-01 - 2011-12)

Welcomed and guided clients through the showroom, providing tours and detailed product explanations. Maintained in-depth knowledge of collections, materials, finishes and craftsmanship. Assisted with visual merchandising of the showroom, ensuring displays remained attractive and updated. Participated in showroom events.

Showroom Assistant - BREDAQUARANTA - Milan, Italy

(2010-01 - 2010-12)

Welcomed and guided clients through the showroom, providing tours and detailed product explanations. Maintained in-depth knowledge of collections, materials, finishes and craftsmanship. Assisted with visual merchandising of the showroom, ensuring displays remained attractive and updated. Participated in showroom events.

Showroom Assistant (part-time) - COLEFAX & FOWLER - London, Italy

(2009-01 - 2009-12)

Showroom Assistant - LOUISE BRADLEY - Milan, Italy

(2008-01 - 2008-12)

Waitress (seasonal) - COMO CASTEL DEL NERO - Florence, Italy

(2006-01 - 2006-12)

Guest Hospitality & Other B&B Duties (family owned B&B) - AZ. AGRICOLA VALLEBUIA - San Gimignano, Italy

(1987-01 - 2008-12)

Certificate - 4 Week Floristry Career Course - MC QUEENS FLOWER SCHOOL (2017-01 - 2017-01)

Certificate - 4 Day Intensive Course - THE COVENT GARDEN ACADEMY OF FLOWERS (2016-01 - 2016-01)

Workshop - Christmas Wreath - MC QUEENS FLOWER SCHOOL (2019-01 - 2019-01)

Workshop - Dutch Masters Floral Class - LONDON FLOWER SCHOOL (2018-01 - 2018-01)

Diploma - Foundation Course in Art & Design - INCHBALD SCHOOL OF DESIGN (2009-01 - 2010-12)

Diploma - Architectural Interior Design - INCHBALD SCHOOL OF DESIGN (2009-01 - 2009-12)

Diploma - Interior Decoration - CHELSEA COLLAGE OF ART & DESIGN UAL (2007-01 - 2008-12)

BA - Interior & Spatial Design - CHELSEA COLLAGE OF ART & DESIGN UAL (2006-01 - 2006-12)

Diploma di Maturità (A-level Certificate) - Painting - ISTITUTO D'ARTE DUCCIO DI BUONINSEGNAL (2000-01 - 2005-12)