Alysha Ali

Senior project management and creative strategy professional with 10+ years' experience spanning brand partnerships, campaign strategy and creative marketing. Proven track record developing and protecting brand strategies, integrated campaigns and strategic partnerships for global brands including BBC, Google, Nike, Channel 4 and Liberty. Experienced directing end-to-end project delivery, cross-functional leadership and execution; balancing creative delivery, commercial objectives and brand integrity across complex stakeholder environments.

Co-Founder at 228 Studios (2024-03 – 2026-02)

Co-founded and managed end-to-end operational workflows, visual identity and brand strategy frameworks for a culture-led marketing studio.

Lead Producer at Channel 4 (2024-03 – 2026-02)

Appointed as Lead Producer for global accounts Nestlé and Mindshare; directed B2B conference builds alongside Pinterest and TikTok.

Senior Campaign & Creative Strategy Lead at Liberty London (2024-03 – 2026-02)

Scoped briefs and developed audience-led experiential campaigns for luxury retail B2B and B2C activations, overseeing portfolio campaign delivery, stakeholder management and junior team coordination.

Senior Campaign & Creative Strategy Lead at FABYL (2024-03 – 2026-02)

Directed end-to-end client management and experiential delivery for global artists Tyla and Mabel; navigated high-stakes crisis management, talent logistics and legal compliance.

Senior Campaign & Creative Strategy Lead at TAG Agency (2024-03 – 2026-02)

Led integrated B2B and B2C campaign and experiential delivery for jazz re:freshed, overseeing talent, audience engagement and cross-platform content execution.

Senior Creative Producer & Brand Strategist at Independent Consultancy (2022-07 – 2024-03)

• Pitched and scoped consultancy services directly to brand founders and C-suite executives
• Re-contracted by gal-dem.com as Senior Account Manager for Google, YouTube, Crystal Ski by TUI and Nike
• Selected for The Prince's Trust Enterprise Programme to validate business model and financial strategy
• Directed the Moroccan National Tourism Office's Kingdom of Light launch at The Savoy for 300+ guests

Brand Partnerships Manager at gal-dem.com (2019-09 – 2021-11)

• Managed global brand partnerships and integrated campaigns with budgets up to £200k
• Earned a Gold Award at The Campaign Media Awards leading a multi-agency digital zine project in partnership with the BBC
• Secured £80k from Beats by Dre and co-directed a five-product launch partnership with Adidas and MediaCom

Project Manager at gal-dem.com (2019-07 – 2019-09)

• First commercial hire; established the operational structure for the transition from a volunteer collective to a business entity
• Led end-to-end execution for Nike Summer of Sport and Bumble BFF campaigns

Sales Executive at Notion Magazine (2018 – 2019)

Secured partnerships with Hunter and Skinnydip; brokered talent deals with AJ Tracey.

Business Consultant at Balloon Ventures (2018 – 2018)

Strategic business mentorship for enterprises in Uganda.

Internal Communications Advisor at Heathrow Airport Ltd (2015 – 2016)

Pitched strategic proposals to the CEO; led "Invisible Disabilities" airport initiative.

Social Media Consultant at Notion Magazine (2015 – 2015)

Conducted digital audits and implemented tone-of-voice frameworks.

BA (Hons) in Business Studies with Enterprise & Innovation – Bournemouth University

Bachelor's Degree in Marketing – Memorial University of Newfoundland

Level 5 Certificate in Management and Leadership – CMI