MARKETING MANAGER June 2023 – Dec 2023
Pacific Wines, London (Part-Time, Hybrid) Redundancy
- Achievement: Compared to 7 months previous - increased number of public events from 21 to 29 with average event attendance increasing from 57% to 80%
- Email Marketing | Mailchimp: Grew email list 304% to 1795 subscribers; created events and shop newsletter campaigns, and automated welcome emails
- Website: Oversaw website development agency and redesigned events pages for a better user navigation and booking experience
- Content & Marketing Materials Creation
- Data Analysis and Reporting
EVENTS AND MARKETING ADMINISTRATOR Oct 2022 – July 2023
LCIL: Lothian Centre for Inclusive Living, Edinburgh (Part-Time, Hybrid)
- Process Creation: Initiated and developed new processes for event scheduling, coordination, booking, and communications
- Event Program Administration: Scheduled events quarterly, created program collateral
- Event Coordination: In-person events – booked venue, F&B, transport; Virtual events – Zoom link creation, joining instruction emails, on day trouble shooting
- Event Booking: Received via website, direct email, phone call and processed
- Service-User Database Management: Maintained database of service user’s sensitive information in line with GDPR
- Vendor Relations: Maintained strong working relationships with vendors, verified invoices for payment
EVENTS ASSISTANT March 2022 – Oct 2022
Tate Britain and Modern, London (Part-Time)
- Proactive Events Assistance: Set-up / break-down / running of event / stock control
CAREER BREAK
Studies
- MSc Luxury Business Management & Guest Experience, Glion Switzerland Oct 2020 – March 2022
- Postgraduate Diploma Digital Marketing (CPD), British Academy of Digital Marketing Feb 2020 – Feb 2024
Physiotherapy Oct – Nov 2019
EVENTS & MARKETING EXECUTIVE Aug 2018 – Aug 2019
North South Wines Importer, London
- Event Research, Budgeting, Planning and Management: Co-ordinated and executed Promotional Press Events (30pax), Educational In-Store Tastings (6pax), Bi-Monthly Internal Tastings (12pax), participation in Expos (up to 3000 visitors), and assisted with our Annual Portfolio Tasting (250pax)
- Winemaker and Winery Visits: Organised 12 x winemaker visits to the UK (1-4 weeks each) and 5 x trade & consumer visits to wineries in EU
- Product Launch: Planned and executed launch of a new premium organic range across UK and Channel Islands
CORPORATE SERVICES ASSISTANT Jan 2017 – Aug 2018
Deloitte, Glasgow
- First point of contact: phone, email, face to face
- End to End Project Management of Meetings and Events within Deloitte Glasgow Offices
SOMMELIER / BAR MANAGER Nov 2014 – Jan 2017
Cromlix and Chez Roux, Dunblane
- Wine, Spirits, Beverage Buyer | Beverage Knowledge: Managed wine cellar (300 bins), whisky bar (50+ whiskies), and main bar
- Finance Administration | Stock Control: Responsible for ordering, invoicing, cost management, stock control
- Leadership and Team Management: A hands-on approach to the supervision of F&B team of 15
- Rapport Building | Complaint Handling: Deepened relationships and resolved complaints with all stakeholders to support the smooth, efficient running of the day-to-day service, as well as large scale events
EARLY CAREER
ASSISTANT MANAGER – Oddbins Wine Merchants, Glasgow May 2013 – Nov 2014
HOTEL DU VIN @ ONE DEVONSHIRE GARDENS, Glasgow Dec 2011 – May 2013
Assistant Sommelier May 2012 – May 2013
Receptionist Dec 2011 – May 2012
RECEPTIONIST - Malmaison Hotel, Glasgow (Part-Time) 2009-2011
SALES ASSOCIATE TK Maxx, Glasgow (Part-Time) 2004-2009
