Amelia Baldwin

A creative and highly organised professional with a First-Class Honours degree from Central Saint Martins, University of the Arts London. Experienced in high-end VIP hospitality, managing UHNWIs and delivering prestigious sporting, fashion and corporate events. Skilled in event coordination, team leadership, client relations and logistics, with excellent communication and problem-solving abilities.

Collaborative, detail-oriented and adaptable, committed to creating seamless, personalised experiences and delivering exceptional service.

Brand and Talent Assistant at Good Culture Inc. (2026-05 – Present)

Working across client projects for brands poppi, Tropic of C, Farm Rio and Hollister, and talent including Clara Amfo, Rochelle Humes and Rosie Huntington-Whiteley, supporting talent partnerships, brand activations, creative development and project coordination

• Independently created and pitched tailored media stories for Tropic of C, identifying relevant media opportunities, creative angles and successfully securing coverage, contributing to a wider campaign that generated 27 press placements with a 220.9M reach
• Supported the poppi Love Island watch party, achieving 200+ RSVPs, generating 298 social posts and reaching 5.88M people, resulting in strong client satisfaction

Research and Development Intern at Mindhouse Productions (2026-03 – 2026-04)

Conducted editorial research and prepared briefing materials for factual TV and audio projects, sourced talent for The Louis Theroux Podcast, supported development research and idea generation with regular visits to Spotify HQ

Receptionist at Wentworth Golf and Country Club (2025-03 – 2026-03)

Delivering high-level front of house and administrative service at a prestigious private club, managing bookings and correspondence across phone, email and in-person enquiries for luxury health, wellness and fitness facilities

Freelance Writer at Noctis, HER SAY, ARTTER, Medium and 1Granary Magazine (2024-08 – Present)

Writing commissioned opinion pieces, interviewing designers and creatives – film, media, fashion, art and culture. Strong background in research, storytelling and content strategy that engages and resonates with diverse audiences

VIP Suite Host: Royal Ascot, Henley Regatta, Eton College, Chelsea FC, Twickenham Stadium at Sodexo Agency (2019-09 – 2024-12)

Delivered exceptional, bespoke guest experiences for VIPs and UHNWIs, providing discreet, personalised, high-level service from arrival to departure and ensuring the highest standards of guest satisfaction

Luxury Retail Host: Balmain at Harrods, FENDI at Selfridges at Elite Associates Agency (2019-01 – 2024-12)

Delivered premium in-store hosting and client services, welcoming and engaging with customers, assisting with daily store operations and representing luxury fashion brands with professionalism and attention to detail

BA (Hons) in Fashion Communication: Fashion History, Theory and Culture – Central Saint Martins (2021-09 – 2024-06)

Certificate (HE) in Fashion Communication: Fashion Journalism – Central Saint Martins (2019-09 – 2020-06)