Creative Direction | Fashion Communicator
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Amelie Banks is a fashion branding graduate specialising in creative direction, with a strong interest in visual storytelling and brand identity. Her practice is driven by a fascination with how imagery constructs meaning and shaping the way audiences interpret fashion, identity and culture. Her practice begins with concept development, drawing from contemporary references and subcultures.
Through styling, art direction, image making and collaboration, she builds worlds that communicate a clear and considered story. Through academic practice, she has developed strong skills in visual communication and storytelling, concept development alongside an understanding of brand identity and audience engagement. She approaches each project through a structured creative process that combines research, experimentation and refinement to produce concept driven outcomes.
With the goal of perusing a career in creative direction, Amelie is drawn to fashion image making and direction, aiming to create work that is visually striking while grounded in concept and meaning. She brings thoughtful, detail-oriented approach with a clear understanding of contemporary fashion communication.
Styling Assistant at Sasha Barrie
Amelie has gained hands on industry experience working as a Styling Assistant alongside London bases stylist Sasha Barrie. During this placement she supported both pre and on set processes for a fashion shoot for You Magazine. Assisting with garment preparation, organisation and shoot coordination.
She contributes to smooth running of production by managing styling and ensuring visual concepts were executed effectively on set. This experience provided her with valuable insight into the professional workflow from initial planning through to final production and helped to strengthen her understanding of collaboration, attention to detail and the demands of working in a fast-paced fashion environment.
BA (Hons) in Fashion Branding & Communication – Birmingham City University (2023-01 – 2026-01)
Extended Diploma in Creative Media – Petroc College (2021-01 – 2023-01)
